Charlotte Emery has stepped down from her role as chief marketing officer at Entain, with the gambling giant having already begun the search for her replacement.
Emery joined Entain in June of 2024 in what was at the time the newly created CMO role. However, she will now exit the company, according to a report by Campaign Live.
During her time with Entain, Emery led a 230-strong marketing function and a £250m budget across the group’s UK brands, including Ladbrokes, Coral, Gala, Foxy and Party.
She was also a member of the company’s UK Executive Committee. Here, Emery helped shape the strategy behind five consecutive quarters of growth, oversaw the large-scale deployment of AI across the marketing function, and spearheaded the relaunch of Ladbrokes and Gala.
In addition, she served on Betting and Gaming Council committees focused on advertising and advert technology.
Prior to Entain, she worked as an independent strategy advisor and consultant after over four years in senior brand roles with William Hill. This included spells as global brand chief officer and global brand marketing director.
Before joining the gambling industry, Emery worked for British American Tabacco, again in a series of brand roles. In addition, she spent time with Twinings, Bacardi Global Brands and Homepride Foods.
Over 500 jobs to go at Entain
News of Emery’s departure comes after Entain last week confirmed that it will cut around 500 jobs. This is as part of a wider efficiency initiative spearheaded by new chief financial officer Michael Snape.
Jobs will be removed across several corporate function areas including people, finance and governance. Cuts will also be made to the product and technology teams, though Entain did not go into further detail on the specifics of staff departures.
The company told NEXT.io the programme will focus on improving “operational efficiency and agility”. However, it said the cuts are not a response to recent increases in UK gambling taxes.
There is no suggestion Emery’s departure is in any way related to the job cuts.
