Bombay Group has appointed Rhiannon Bach as its chief marketing officer (CMO) and Lauren Findlay as chief digital officer (CDO).
Part of the Yolo Group, Bombay Group combines land-based casino the Bombay Club Tallinn, the luxury Burman Hotel, a collection of high-end restaurants and bars, the exclusive Bombay Yacht and Jet, and the newly launched flagship online casino brand, Yolo.com.
According to Bombay, Yolo.com is set to become a unique digital destination allowing players to unlock exclusive rewards and experiences across the company’s offline assets.
Bach to lead marketing and advertising
In her new role, CMO Bach will lead Bombay Group’s global marketing and advertising. She is tasked with strengthening the company’s brand identity, elevating guest experiences and expanding loyalty and VIP engagement.
Bach brings more than 15 years’ experience in casino marketing, hospitality and technology to the group.
In her most recent role, she was director of sales, North America for Swedish hospitality technology company, Atomize.
Prior to that, she held various roles in the casino sector including as VP of casino marketing for the Live! Casino and Hotel in Maryland, VP and general manager of Casino Canberra, and assistant VP of casino marketing for Sands China.
She also previously held roles with Caesars Entertainment and The Walt Disney Company.
Findlay to lead on Yolo.com
Meanwhile, newly appointed CDO Findlay will be tasked with leading Yolo.com and “driving the digital transformation of Bombay Group’s luxury offline ecosystem into a seamlessly integrated premium digital experience.”
Findlay also brings more than 15 years’ experience to her role across iGaming, agency and ecommerce.
She previously served in roles including commercial strategy director for LeoVegas, marketing manager for bet365 and chief marketing officer for Xtended Gaming, a crypto-specialised iGaming company under the HappyHour portfolio.
More recently, Findlay also advised multiple start-ups and scale-ups through her consultancy, Azure Skye.
“We are delighted to welcome Rhiannon and Lauren to the executive leadership team,” commented Bombay Group chief executive Kevin McGowen.
“The combined and extensive international backgrounds of both individuals and proven track record make these executive appointments exceptionally well-suited to lead Bombay’s digital and marketing strategies as we continue to expand globally.”
