Czech lottery giant Allwyn today (21 August) announced the appointment of ex-Betfred US chief executive Kresimir Spajic as CEO of its digital division.
The group hailed the appointment, due to begin on 1 September, as an important part in strengthening its digital capabilities.
In this role, Spajic, who will be based in Lucerne, will lead a new division called Allwyn Digital. It will include the company’s iGaming, Sportsbook and digital product capabilities.
The news follows Allwyn acquiring the remaining 15.5% stake in Greek iGaming and sportsbook operator Stoiximan, which came alongside a strategic divestment of its casino operations in Germany and Australia.
Allwyn CEO Robert Chvatal said: “Kresimir’s appointment is a transformative step for our business. His expertise perfectly aligns with our commitment to continuously enhancing the player experience across our digital portfolio of products and games. I am delighted to welcome him to Allwyn in this exciting new chapter.”
Allwyn highlights digital transformation
The business highlighted Spajic’s 20-years’ experience in the online gaming industry, including a track record of transforming businesses to be digital first and innovative.
Previous roles include his time at Apollo Global Management as an Advisor, as well as senior roles at Great Canadian Entertainment and Hard Rock International.
In his most recent role, Spajic led point on Betfred’s US business, which closed shop after exiting its final state at the end of July
The operator said in this position the executive spearheaded Betfrd’s vision, strategy and operational execution, as well as leading international business development efforts.
Spajic added: “Allwyn has a bold ambition of transforming the way players engage with lotteries, gaming and casual entertainment. Allwyn Digital is the natural next step in that journey – to be more seamlessly connected, digitally integrated and innovative – and I look forward to working with all the team to deliver for players and for the business.”
