Catena Media has launched MRKTPLAYS.com, a subaffiliation platform connecting affiliates to operators in North America.
The affiliate marketing company said the platform provides affiliates with tools to expand their networks while enabling operators to extend their footprint in North America.
Following a beta period with select affiliate partners, the website is now live as part of Catena Media’s strategy for North American online casino gaming and sports betting industry growth.
The company added that subaffiliation allows partners to leverage Catena Media’s knowledge of the North American market to broaden their exposure to operators, thereby expanding their sector footprint and unlocking new revenue streams.
Manuel Stan, Catena chief executive, said: “The launch of MRKTPLAYS.com is a pivotal step in Catena Media’s journey to shape the future of affiliate marketing.
“With simplicity at its core, MRKTPLAYS is an agile, smart and secure next generation platform for both experienced affiliates and content creators new to affiliate marketing, as well as for operators to reach new audiences.”
MRKTPLAYS, Catena outlined, provides affiliates with tools to build their own networks through a service featuring transparent commissions, reliable tracking and support.
The platform’s data refresh rates and insights allow affiliates to optimise performance and enable operators to extend their reach across Catena Media’s network.
Stan added: “We are proud to bring this product to market and excited about the growth opportunities it unlocks for our partners and for Catena Media.”
The launch follows a tricky period for the business, which has recently emerged on somewhat solid footing after a series of terrible quarterly financial reports, which eventually resulted in the ousting of the previous CEO.
Recent changes included the sale of its esports brands to an undisclosed buyer and widescale redundancies throughout the business.
