Blask’s latest analytics feature has revealed remarkable changes in Indian Premier League (IPL) betting patterns since 2018.
The groundbreaking capability processes daily market data across multiple seasons, showing IPL’s transformation from a regional event into a major force in global betting markets.
This unprecedented historical analysis empowers operators to optimise their offerings based on clear, long-term market trends and evolving player behaviours.
Revolutionary data processing breakthrough
Blask has enhanced its historical data analysis capabilities, now offering daily granular data from 2018 onwards. Let’s examine how this feature works by analysing the Indian Premier League (IPL) betting market trends from 2018 to 2024.
The IPL case study demonstrates the evolution of India’s betting market through daily data points, revealing detailed patterns in user engagement and market growth during tournament seasons.
IPL 2018 (7 April – 27 May)
The 2018 season saw significant market engagement measured by Blask Index, peaking at 38,000 during Mumbai Indians’ dominant victory over Kolkata Knight Riders on May 9. The tournament opened strongly with 32,000 Blask Index during CSK’s win against KKR on April 10.
Key matches maintained steady market interest (Blask Index metric):
- 23 April: KXIP vs DD (29,000)
- 2 May: DD vs RR (31,000)
- 6 May: Double-header featuring MI and KXIP victories (29,000)
- 22 May: CSK’s dramatic qualifier win against SRH (28,000)
The season demonstrated consistent market engagement, averaging around 30,000 on the Blask Index, with high-scoring matches typically generating stronger market responses.
IPL 2019 (23 March – 12 May)
The tournament saw exceptional market engagement with Blask Index reaching its peak of 65,000 during the May 5 double-header featuring KXIP and MI victories. The opening phase demonstrated robust activity, starting at 57,000 during the March 31 double-header where SRH dominated RCB and CSK dominated RR.
Notable market performances:
- 14 April: Double-header with CSK and DC wins (58,000)
- 12 April: DC victory over KKR (55,000)
- 12 May: MI’s thrilling one-run victory in the final over CSK (51,000)
- 7 April: Double-header featuring DC and KKR wins (50,000)
The season maintained consistently high market engagement, with Blask Index averaging above 55,000, particularly during weekend matches and playoff-crucial games.
IPL 2020 (19 September – 10 November)
The COVID-relocated tournament demonstrated exceptional market performance, with Blask Index reaching its peak of 524,000 during the opening match between MI and CSK. The season maintained strong engagement throughout its UAE run.
Key market moments:
- 20 September: DC vs KXIP Super Over thriller (523,000)
- 1 November: Playoff-deciding matches (516,000)
- 11 October: Double-header close finishes (502,000)
- 18 October: Historic double Super Over day (489,000)
Despite the pandemic restrictions and venue change, the tournament maintained remarkable stability with the Blask Index consistently above 480,000. The season particularly excelled during Super Over finishes and crucial playoff matches, demonstrating strong viewer engagement throughout the UAE-hosted edition.
IPL 2021 (9 April – 2 May and 19 September – 15 October)
The Covid-interrupted season demonstrated strong market performance across both phases, with Blask Index reaching its peak of 1.1M during the opening match and April 18 double-header in India.
First Phase (India):
- 9-10 April: Opening weekend (1M-1.1M)
- 18-25 April: Strong double-headers (918K-1.1M)
Second Phase (UAE):
- 19 September: Restart opener (860K)
- 26 September: Phase peak (957K)
- 15 October: CSK’s championship victory (810K)
Despite the mid-season interruption and venue change, the tournament maintained robust engagement, averaging above 900K in India and 800K in UAE. The split format demonstrated market resilience, with particularly strong performance during crucial matches and double headers.
IPL 2022 (26 March – 29 May)
The season marked exceptional market engagement, peaking at 1.4M on Blask Index during the March 27 double-header featuring DC and PBKS victories. The tournament consistently maintained strong performance with most matches exceeding 1M on Blask Index.
Significant market moments:
- 26 March: Season opener KKR vs CSK (1.2M)
- 10 April: High-scoring double-header with DC and RR wins (1.3M)
- 1-8 May: Playoff race matches (1.2M)
- 29 May: GT’s championship victory (1M)
The season demonstrated remarkable stability with an average Blask Index above 1.1M, particularly notable during double-headers and crucial matches. The successful introduction of new teams, especially Gujarat Titans’ championship run, contributed to sustained market interest throughout the tournament.
IPL 2023 (31 March – 29 May)
The season achieved record-breaking engagement, with Blask Index reaching its peak of 1.9M during the April 2 double-header featuring RR and RCB victories. The tournament opened strongly with 1.8M during GT’s win against CSK on March 31.
Notable market performances:
- 1 April: Double-header with PBKS and LSG wins (1.8M)
- 9-16 April: Mid-tournament double-headers (1.7M)
- 22 April-7 May: Critical phase matches (1.6M)
- 14-21 May: Final stages (1.3M-1.4M)
The season maintained exceptional market momentum with Blask Index consistently above 1.3M, demonstrating particularly strong engagement during double-headers and weekend matches. The tournament’s market performance showed remarkable stability, averaging above 1.6M throughout the main phase.
IPL 2024 (22 March – 26 May)
The season achieved historic engagement levels, with Blask Index reaching an all-time high of 3M during the April 28 double-header featuring decisive wins by RCB and CSK. The tournament opened impressively with 2.5M during CSK’s victory over RCB.
Peak market moments:
- 24 March: Opening weekend double-header (2.6M)
- 1-12 May: Playoff push matches (2.7M)
- 26 May: KKR’s championship victory (2.8M)
- 31 March: GT and DC victories (2.3M)
The tournament demonstrated unprecedented market strength, maintaining a Blask Index consistently above 2M throughout the season. The competition’s intensity during the playoff push and final stages drove particularly strong engagement, with the tournament averaging above 2.5M during critical matches.
Conclusion
From 2018 to 2024, IPL’s popularity grew dramatically, with market engagement measured by Blask Index rising from 38,000 to over 2 million, reaching a record high of 3 million in 2024. Even during Covid-19 in 2020, when games moved to the UAE, engagement jumped by 800% to 524,000. The market kept growing steadily, showing strength through the split 2021 season.
Blask’s new daily tracking feature shows betting activity has grown between 20% and 56% each year since 2021. This rapid growth in both IPL viewership and betting activity shows how quickly India’s digital entertainment market is expanding, with strong potential for further growth.
About Blask: Founded by visionaries Dmitry Belianin and Max Tesla, Blask is changing the landscape of iGaming analytics. Blask’s mission is to provide cutting-edge, data-driven solutions so market leaders can make quick, informed decisions.
