Meeting the iGaming industry’s growing demand for precise and agile data management, the leading iGaming Affiliate Software provider, Affilka, has announced the release of its latest innovative feature: the Formula Constructor. This powerful, built-in analytical tool is designed to enhance the platform’s ecosystem by allowing operators and affiliate managers to create and utilize custom calculated metrics directly within the system.
Eliminating external spreadsheets
Prior to this update, tracking complex operational data often required users to bounce between their admin panels, Google Sheets, Excel spreadsheets, and external Business Intelligence (BI) systems. By deploying the Formula Constructor, operators can completely automate their analytics and eliminate manual spreadsheets. Clients are already utilizing the feature to effortlessly track crucial performance indicators such as Click-to-Reg/FTD, Duplicated Players Ratio, Turnover Ratio, AVG Deposit Per Player, ARPU, and ARPPU.
Key capabilities and visibility
The new feature is engineered to provide unparalleled flexibility in data analysis through several core functionalities:
- Excel-Like Logic: The builder supports standard mathematical operations (addition, subtraction, multiplication, division, and brackets) using both whole and decimal numbers.
- Broad Metric Support: Users can construct custom calculations based on all raw metrics available in the Partner Statistics reports, including Visits, Registrations, FTDs, Bets, Wins, and Bonuses.
- Instant Integration: Once published, the new metrics are immediately visible across multiple operational areas, including Partner Statistics, Cohort Analysis reports, and Dashboards. Furthermore, custom metrics are instantly available for export via the API.
- Time Efficiency: By removing the need for external tools, the centralized feature drastically reduces manual calculation time, saving valuable resources.
Highlighting the strategic value of the update, Hleb Bichan, head of Product at Affilka, emphasized that the platform’s flexibility and continuous development are its primary advantages—qualities frequently recognized by clients and international iGaming awards. Bichan noted that the Formula Constructor optimizes the daily workflows of affiliate managers, taking reporting to a new level, and promised that the team will continue delivering further updates.
This introduction marks another significant step forward in the provider’s mission to deliver the most robust and user-friendly management software, empowering partners to focus entirely on scaling their business.
