BETER has secured registration in Ontario, clearing the way for the betting content and data provider to supply its esports products to licensed operators in Canada’s largest regulated online gambling market.
The approval comes from the Alcohol and Gaming Commission of Ontario (AGCO) and allows BETER to expand its presence in a jurisdiction that has developed into one of North America’s most significant regulated online betting markets.
BETER plans to make its ESportsBattle platform available to operators in the province, giving Ontario sportsbooks access to the company`s 24/7 esports betting events.
BETER Receives Ontario Supplier Registration
Receiving Ontario approval represents another step in BETER`s expansion across regulated markets. The company specializes in fast-betting content and data for sportsbook operators but does not run its own sportsbook. Its portfolio combines esports and sports products with odds, live data, and streaming services designed for betting platforms.
With its Ontario registration secured, BETER can now work with operators approved to offer regulated betting in the province. The move also extends BETER’s North American reach. The company previously obtained regulatory approvals in several US states, including New Jersey, Colorado, Indiana and Ohio, as it continues building its presence on the continent.
ESportsBattle Coming to Ontario Operators
A major part of BETER`s Ontario offering will be ESportsBattle, its proprietary esports tournament product. ESportsBattle stages competitions across titles including eFootball, eBasketball, eHockey and CS2, with multiple events held during a single day and over 35,000 events a month.
The format is designed a little differently from major standalone esports tournaments. Instead of waiting for a comparatively small number of professional competitions, sportsbooks can use ESportsBattle to maintain a continuous schedule of shorter events and betting markets.
BETER also provides the associated odds and trading services, as well as live data and streaming, allowing operator partners to integrate the content into their existing sportsbook offering.
Why Ontario Matters to BETER
Ontario has operated a competitive regulated iGaming and sports betting market since April 2022, allowing Ontario online casinos access to residents after satisfying the province’s regulatory requirements and entering the regulated market overseen by the AGCO and iGaming Ontario.
This makes supplier registration valuable for companies like BETER, seeking access to operators already serving players in the province. The company`s CEO Gal Ehrlich described Ontario as an important market for the company`s expansion and said the approval would allow BETER to provide its esports products to local operators, while meeting the provinces regulatory standards.
For sportsbooks, the arrival of another approved content supplier potentially increases the range of esports markets they can offer, although it doesn’t mean every Ontario sportsbook will automatically carry ESportsBattle.
BETER Continues Regulated-market Expansion
Ontario forms part of a wider push by BETER to take its esports and fast-betting products into regulated jurisdictions.
Regulatory approval is particularly relevant for esports because operators and suppliers need controls covering participant integrity, event monitoring, and reliable data. BETER says its ESportBattle events are supported by a dedicated integrity team and use monitoring procedures designed to identify suspicious activity activity.
For Canadian players, the practical impact will depend on which licensed sportsbooks ultimately add BETER`s products. The company`s next steps will be signing and expanding partnerships with Ontario operators.
If you’re interested in the wider regulated Canadian market, compare online casinos in Canada to get to know your options nationwide.
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