CrownBet was once one of Australia’s more recognised online sportsbooks before it shut down, but it’s set to make an epic return. The brand will be relaunched through its parent company, Betfair Australia, this year.
But what could this mean for Australian punters? In this quick post, we break down how the release of CrownBet could shake up the online sports betting market in Australia. We cover everything from increased competition to more choices for sports fans and plenty more.
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More Choice and Competition in the Australian Betting Market
The introduction of new betting sites like CrownBet into the market can only be a good thing for Australians. It means more choices, giving bettors the freedom to test an entirely new sportsbook with its own unique theme and betting markets. This, in turn, drives competition within the industry, so you can expect to see better pricing and even more innovative features across the industry as a whole.
Another Recognised and Trusted Brand to Visit
The best bookies in Australia have a certain level of credibility and trust that less-established brands can’t match. That’s where the new Crown Resorts-branded sportsbook starts with a clear advantage. As one of the biggest names in the country’s hospitality and entertainment sector, Crown Resorts already has a strong reputation. Add the backing of Betfair Australia, and you’re looking at a launch built on pre-existing trust and credibility, rather than starting from scratch.
A Betting Site Worth Checking Out
A Boost to Market Confidence Despite Regulatory Scrutiny
Unfortunately, Australian gambling regulations have come under a lot of fire in recent years, especially around concerns of problem gambling. Despite this being a hot talking point, the decision to relaunch a major sportsbook suggests that the industry’s biggest players are still confident in the long-term value of Australian online sports betting.
This again can provide the benefit of increased choice and competition, as more companies could follow suit. All the while, talks about how the effects of problem gambling can be minimized continue, as it’s important that regulators ensure the proper protections. This is something they’re actively working on, in partnership with the industry’s biggest brands.
Keep an Eye Out for the Future Launch of the Crown Resorts Sportsbook
With the new Crown Resorts-branded sportsbook set to hit the market early this year, it’s definitely one to watch. This new addition adds more choices to the Australian market, driving even more competition and innovation. Plus, this isn’t your regular new sportsbook, since Crown Resorts is already a trusted name and is backed by Betfair, you can expect a safe and secure experience. So keep an eye out for the official release, as this is definitely one we’ll be testing.
