“Who Will Be the Second Most Searched Person on Google This Year” is a rather exciting market that aims to predict the public figure who will generate the second most searches throughout the year.
Kendrick Lamar took the honors in 2025 following a chart-topping album release, a viral Super Bowl halftime performance, and a high-profile beef with fellow rapper Drake. This year, the market is favoring Bad Bunny, with Taylor Swift and Donald Trump not far behind. Let’s take a look at all the useful insights you’ll want to know before you trade.
Who Are the Leading Contenders for This Market?
According to the Kalshi Charts, Bad Bunny is the market favorite, while Taylor Swift and Donald Trump also have fair chances of ending the year having garnered the second most searches on Google.
Bad Bunny – 14%
The Puerto Rican Superstar has had quite a year. After headlining the 2026 Super Bowl halftime show, he went on to continue his record-breaking Debí Tirar Más Fotos World Tour, for which he won a Grammy for Best Spanish language album. Bad Bunny is also leading the charge for Spotify’s most streamed artist (an honor he won last year as well) and has been one of the most talked about artists since the year began.
Taylor Swift – 14%
Thanks to frequent public exposure and high-profile marriage to Travis Kelce, Taylor Swift is constantly a subject of media coverage. Her Life of a Showgirl album also broke Spotify streaming records. Although it came out in November 2025, it still enjoyed consistent popularity into the start of the year.
Donald Trump – 11%
US President Donald Trump has been the No. 1 most searched person on Google for two years in a row, and frankly, he’s likely to take the top spot once again. Between controversial executive decisions, mixed public opinion, and his own provocative social media posts, if he isn’t the most searched, he’s a shoo-in for the second most.
A Shift in Sentiment Is Still Possible
There are several factors that could either cement the market opinion or dramatically shift what traders think will happen, including major news events, viral moments, and social media buzz. Billie Eilish, Elon Musk, and Vladimir Putin are currently contenders in fourth through sixth place. New album drops, SpaceX milestones, and developments in the Russia-Ukraine war could trigger increased worldwide interest and turn the tables on the Kalshi chart.
The market could even begin to favor a new contender if a major event puts them at the forefront of public attention. For instance, with the just-concluded 2026 World Cup, several players have drawn fresh attention, which could trigger a surge in Google Searches over the next couple of months.
How to Trade This Question at Kalshi
Kalshi offers a wide variety of prediction markets, ensuring you can trade on almost every kind of event. The No. 2 Most Searched Person on Google is among the event contracts they run every year, and here’s how you can secure your position in the market:
- Click through our Kalshi on-page banners
- Register at the site and verify your email
- Fill in your personal information, including names, address, age, etc.
- Deposit $10 into your Kalshi account
- Use your funds to trade on related yes or no contracts for this event
- Overview of latest Kalshi prices for this market
The table below reveals what the prices for this market looked like at the time of writing:
| Who Will Be The Second Most Searched Person on Google This Year? | Yes” price | No” price |
|---|---|---|
| Bad Bunny | $0.17 | $0.87 |
| Taylor Swift | $0.13 | $0.92 |
| Donald Trump | $0.16 | $0.85 |
Who Will Be the Second Most Searched Person on Google This Year? – Final Thoughts
As of July 21, Bad Bunny is the consensus for the second most searched person by year-end. Following a highly publicized wedding to Travis Kelce, Taylor Swift has risen up the Kalshi charts, sitting side by side with the Puerto Rican superstar while President Trump is third with an 11% implied probability. This market shifts constantly, so it’s good to keep up with the latest news and trends before and after you lock in your trade. Fortunately, Kalshi lets you buy and sell these event contracts right up until the market closes, so click on the links here to get started.
