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Yolo Group has recently undertaken a major restructuring of its business operations while simultaneously bolstering its leadership team.

This strategic overhaul involves the creation of three key divisions: Yolo Entertainment, Yolo Platform and Yolo Investments.

Yolo Entertainment encompasses various B2C brands, such as Bitcasino, Sportsbet.io, and livecasino.io, along with collaborative ventures and other related businesses.

Yolo Platform represents the technological backbone of the group, serving both B2B clients and internal brands. It includes the Hub88 content aggregator, which plays a critical role in Yolo’s technology ecosystem.

Yolo Investments, on the other hand, serves as Yolo’s venture capital arm, managing assets exceeding €500m. This division maintains a diversified portfolio, with investments spanning the gaming and fintech sectors.

Yolo Group CEO Maarja Pärt (pictured) commented: “This restructure is a crucial step to ensure that our growth is managed consistently across the diverse range of brands, products and services we’ve built up over almost a decade.”

The new leadership team

As part of the restructure, Yolo Group has announced the appointment of Matthew D’Emanuele to the new position of CEO of Yolo Entertainment. 

D’Emanuele previously served as CEO of B2B software provider Eastrock Group and director of operations at Gaming Innovation Group. 

Elsewhere, Jose Micallef steps up to Yolo Platform CEO from his previous role as managing director of Bombay Online. 

Meanwhile, Joe McCallum will move to the Yolo Group supervisory board. He initially joined the Tallinn-based company in 2017 when it was still known as Coingaming Group. 

Before that, McCallum had a six-year tenure at William Hill, where he served in roles including head of customer assurance and sportsbook business lead.

“I’d like to congratulate Matthew, Jose and Joe on their promotions and new positions,” continued Pärt. 

“These structural changes signal a significant shift in the Yolo Group mindset, with all our business verticals becoming autonomous. 

“With each functioning as a separate business and supporting our wider mission, we’ll be even better placed to keep our customers at the centre of the universe.” 

Established in 2014 as a primarily B2B platform provider, Yolo Group has since expanded its presence to include offices in Estonia, Malta, Argentina, Brazil, Australia, and Guernsey. 

The company has experienced rapid growth, now boasting a workforce of over 1,000 employees representing more than 60 nationalities.

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