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Two major institutions from the world of online gambling have come together to ensure that enjoying a bet on a favourite sport, a game of bingo or a spin of a slot can continue to be a safe, positive entertainment-based wagering experience.

As the start of Safer Gambling Week in the UK kicks-off, WhichBingo and Better Change have announced a long-term partnership to promote safer wagering resources to players and gaming providers alike.

Together, they believe businesses can provide the best offers, tips, reviews and odds to those that want them, while at the same time encouraging everyone to be more mindful of how they are playing, delivering a positive experience.

The larger partnership with Better Change will also extend to WhichBingo’s parent company, XLMedia.

WhichBingo exclusively works with UK licensed operators and is committed to featuring brands on its site that follow compliance standards and provide safer gambling tools to aid in consumer protection.

WhichBingo itself has been promoting the best bingo sites in the UK since 2002 and is equally trusted by consumers and operator.

As part of the partnership, Better Change will provide ongoing training to XLMedia staff that promotes safer gambling best practices and will ensure the team is educated through key consumer research, safe gaming tactics and innovative technology.

Playing bingo, slots and casino games, whether in person or online, is very much in the public eye, as gambling regulation continues to increase.

Better Change’s “Positive Play” programme seeks to uphold the reputation of the gambling industry and enhance the customer experience whilst protecting against unintended negative consequences of increased regulation that can stigmatise gambling and disengage its consumers.

Karen Tyrrell, chief people and operations officer commented: “WhichBingo.com exists to provide our audiences with hours of entertainment and fun, key to protecting that entertainment is for us to ensure that wherever we can, we act in a safe and responsible way.

“Partnering with Better change will give us direct access to a dedicated and knowledgeable team of experts who will help us in that endeavour. We are proud to be able to further educate our teams to deliver sustainable, responsible fun and to provide our players with the best consumer experience.”

David Richardson, head of strategic partnerships for Better Change commented: “Better Change is excited to be partnering with XLMedia to continue our work in preventing gambling harm through the promotion of positive play. For many, gambling is an entertaining pastime, and we believe that a great customer experience can help keep it that way and minimise problem gambling.

“By working with likeminded and trusted organisations such as XLMedia, we aim to educate, empower and inform people who enjoy responsible gambling as well as those who work in gambling. Our aim is to help promote positive play and keep the industry we love sustainable, fun and above all safe.”

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