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Innovating within the iGaming industry is no small feat. With competition among providers continuing to hot up, it is now more important than ever for companies to think ‘outside of the box’ when it comes to rolling out new products.

For Wiztech, it is this sense of competition that has inspired its desire to ‘build a better gaming universe’.

Yoni Sidi, CEO of Wiztech Group, sat down with NEXT.io to discuss the company’s journey over the last few years, highlighting his plans to expand further into Latin America and the reasons why he refuses to curb the team’s creativity.

NEXT: For those that might not know, can you give us an introduction to Wiztech?

YS: Wiztech Group is a B2B online gaming software provider with over two decades of experience. Our all-in-one solution saves time to market and guarantees performance with the help of an experienced team providing a quality service.

Our Player Account Management (PAM) solution allows our partners to access a large variety of gaming content and a state-of-the-art back office.

Our back office is the heart of our company and has been built on the pain points that we have identified when working with numerous other solutions in the past.

Our back office gives our partners all of the tools that they need to run their business in real time and with great ease, meaning no need to incur large operational costs to run the business.

Our ability to get a client live in a matter of weeks enables speed to market that I have not yet come across in the industry, giving our partners the opportunity to get up and running quicker.

We want to move away from the past and into the future with great template designs for both mobile, web and crypto solutions to help target new demographics.

NEXT: On LinkedIn, you’ve highlighted that Wiztech’s journey has been shaped by a desire to build a better gaming universe. How do you plan to achieve this? And how does this help you stand out from other platform providers on the market?

YS: The simple answer to this would be from trial and error. We are a team that has so many ideas and we are constantly looking and learning from a wide spectrum of enterprises.

We have a tech team that doesn’t comprehend the word NO, whether it be new ideas or requests from our partners, they are always looking for new ways to drive Wiztech forward.

We have software releases every 10-14 days meaning that we can see our ideas put in action whilst still relevant.

We rely a lot on our data team to give us feedback. We are constantly looking at the business KPIs and if we find an idea that we think will open up new opportunities, we go all in.

When we see things that don’t work how we would like them to, then it’s back to the drawing board to understand what could have been done better.

I will never restrict my product nor the tech team from wanting to create; if you don’t try, you will never know, and I believe it is this element of our business that helps us stand out.

It’s the willingness of my team to be fully committed to the task at hand, helping our partners whenever needed and understanding that our partners’ success is ultimately our success too.

We know we are small, but also very nimble, so we know we have to try harder.

NEXT: Tell us about the team behind Wiztech – how is the collective experience of the team enabling Wiztech to support its partners in navigating the challenges that operators face?

YS: The team we have in place is my proudest achievement for Wiztech. Over the course of nearly three years, we have created a core group that are kind, honest, hardworking and passionate about the company.

With the help of our HR department, we have created a great environment to work in that, in turn, is generating results.

We are a multi-national company that is working round the clock to provide the service that our partners need.

There seems to be a feeling that the team is always there for one another, and I am seeing it in the friendships that Wiztech has created between the team be it at weddings, birthdays and other events where the team has become a family.

I cannot speak highly enough of the team that we have in place and the fantastic work they do, not to mention the incredible attitude that they show on a daily basis.

NEXT: Wiztech has already solidified its position in the Latin American market. What has been the key to your success in the region? 

YS: Latin America has been the catalyst for our growth, for sure. In Mexico, our platform is being used by the largest retail operator.

Our team has turned the brand in to a top three online casino brand in Mexico, which is a fantastic achievement.

We have collaborated very closely with our local partner to listen and fully understand the requirements from people on the ground; we then relay that information into the platform to optimise all aspects of the business which is growing month on month.

NEXT: And how do you plan to emulate this success in Europe? 

YS: Europe is a different story altogether with regulation playing a huge factor into what markets we want to enter. At the end of the day, we want our partners to be able to make money.

In Europe, the margins are much smaller. For me, I want to focus on emerging European markets where we can help shape the experience and expectations of the user.

The flexibility of the platform allows us to steer quickly in order to adapt to ever-changing market conditions.  At Wiztech, it’s about finding the right partners who want to help us.

NEXT: Looking towards the future, what can we expect to see from Wiztech in 2024?

YS: Mexico and other Latin American markets are areas where we are already seeing huge growth. Our platform seems well suited to the region, so we will continue to progress there for sure.

Following the ICE conference in London, we have been inundated with requests for the platform.

Emerging markets are still of interest for us and we want to make sure that we are finding the right partner in each of those jurisdictions.

We have also started to focus more on the crypto side of the business in H2 last year and will be launching a crypto brand in the next few weeks which we are very excited about. Our ability to make the site adaptable for this audience has been key.

Yoni Sidi is a seasoned iGaming professional specialising in marketing and business development with 21 years of industry experience. Having worked for some of the largest brands in Europe and Latam, Yoni is known for devising and executing innovative marketing strategies that drive player acquisition, engagement, and retention. Adept at analysing market trends and identifying opportunities for business growth. Proven track record of forging strategic partnerships and alliances to expand market reach.

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