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US sports betting start-up Winible has secured $6m in seed funding from an experienced pool of industry executives.

Winible is not a sports betting operator but an ecommerce platform aimed at sports betting influencers and tipsters, or cappers as they are known in the US.

The product allows content creators to build a bespoke digital storefront to monetise their knowledge of a particular sport or team. They then sell their picks to other bettors.

Winible supports these tipsters by taking care of payment processing, subscriptions, SMS notifications, customer support, free trials and discount codes.

The product is designed to move sports betting content creators across from platforms like Discord and Telegram and away from a “stigmatised” space where monetisation is difficult.

The start-up claims to have attracted thousands of users per week since stealth launching in late 2023, without spending any money on sales or marketing.

Funding round

The funding round was led by New York-based generalist fund Inspired Capital alongside participation from industry figures such as PrizePicks CEO Adam Wexler, Splash Inc chief revenue officer Kyle Christensen and former FanDuel marketing director Jesse Boskoff.

The round was also supported by NFL legend Ray Lewis and several unicorn founders, including David Petersen (Flexport), Michael Flaxman (Thumbtack) and Adam Lyons (The Zebra).

Winible co-founder and CEO Noah Traisman said the company’s organic growth proves there is a demand for a “reliable and innovative” platform in the space.

“We’re thrilled to announce the successful $6m seed funding round, a key milestone for Winible as we revolutionise the sports betting and gaming communities,” he added.

“With support from investors, industry leaders, and our dedicated team, Winible aims to be the go-to destination for ‘betrepreneurs,’ fostering responsible and innovative practices in the sports betting content community.”

According to Traisman, Winible currently counts 100 of the top influencers in the US sports betting space as its clients, with more than 75,000 active subscribers.

It also operates as an affiliate, and has driven more than $30m in bets placed across major US sportsbooks and daily fantasy apps.

These affiliate relationships are brokered by Winible on behalf of the sports betting influencers in exchange for a percentage cut.

“With a growing number of states legalising sports betting, there is a new audience interested in betting insights and advice,” said Inspired Capital partner Mark Batsiyan.

“Winible helps legitimise and professionalise the work of cappers by providing the infrastructure needed to create visibility, develop recurring revenue streams, and engage with an intelligent and passionate community like never before,” he added.

Investors are set to deploy more capital into the gambling sector than ever before in 2024, but will do so in an increasingly discerning manner.

That’s according to VC investors and start-up founders featured in Game Changers, a new free report produced by BettingStartups.com in partnership with NEXT.io.

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