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William Hill has enhanced its live Betting TV service for in-store and online customers with real-time scores, updates and betting odds, powered by the Dizplai platform.

Bragg mobile
Starting with football, the new graphics keep customers updated on the action as it happens across the English Premier League, Championship, Leagues One and Two, Scottish Premiership, Bundesliga, Series A, La Liga, Ligue 1 as well as the UEFA Champions League, Europa League and Europa Conference League – using data provided by Stats Perform.

The service combines Dizplai’s HTML graphics capability with data sources such as sports data and betting odds, as well as engagement features such as QR codes to drive traffic to William Hill’s digital properties such as its mobile app.

Betting TV is available on screens inside William Hill’s 1,400 retail outlets as well as online. Future plans include the addition of more sports and deeper engagement features.

“We are very excited to launch this dynamic new service on Betting TV for our customers,” says Mark Chesworth, head of broadcast. “The ability to engage with our customers directly with live broadcast is critical to bringing them closer to the sports they love and enriching their experience across our physical and online outlets.

“The collaboration with Dizplai has enabled us to launch high quality, dynamic real-time graphics quickly and efficiently. We are looking forward to innovating further by adding new sports, betting odds and more audience engagement features.”

The service is an excellent example of the increasing demand for new forms of live content around sports, offering a different perspective on the action depending on the context – in this case, for betting customers.

“We are proud to be helping William Hill launch this new service for its customers,” says Ed Abis, managing director. “This new breed of dynamic, data-rich live content is exactly what the Dizplai platform has been designed to enable. We have greatly enjoyed the creative collaboration with the William Hill team in getting the service up and running and look forward to innovating further in the months ahead.”