igamingnext photo
Seven US-facing operators have teamed up to establish a trade association aimed at promoting responsible gaming practices, the Responsible Online Gaming Association (ROGA).

The operators also agreed to share information about individuals affected by problem gambling.

FanDuel, DraftKings, BetMGM, Penn Entertainment, Fanatics Betting & Gaming, Hard Rock Digital, and bet365 are all part of the initiative.

The companies collectively dominate over 85% of the legal online betting market in the US and have reportedly pledged over $20m to support ROGA.

The new entity will be headed by Jennifer Shatley (pictured) as executive director.

Shatley also serves as president for the Nevada Council on Problem Gambling, is a member of the National Council on Problem Gambling, and co-chairs the compliance review board for the American Gaming Association’s Responsible Marketing Code for Sports Wagering.

“Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximise our efforts to support additional responsible gaming education and awareness,” she said.

“By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” she added.

Broad cooperation

ROGA members committed to collaborating on various fronts, including education, promoting responsible gaming standards, and conscientious advertising and marketing practices.

Furthermore, the consortium plans to develop an independent database to facilitate the sharing of crucial information for consumer protection, although specifics on its implementation are yet to be revealed.

ROGA also intends to institute a certification programme to evaluate members’ responsible gaming practices and offer incentives for participation.

According to CNBC, not all stakeholders are supportive of the new organisation. Some reportedly consider it a marketing stunt to address a public relations problem.

CNBC cited Caesars, which did not join the founding members of ROGA. 

“While we applaud all efforts to ensure online gaming is both operated and marketed in a responsible manner, we are confident in our [own] responsible gaming approach.”

Last November, six major US gambling affiliates created a similar trade body for affiliates, the Responsible Gambling Affiliate Association (RGAA).

Better Collective, Catena Media, Gambling.com Group, Oddschecker Global Media, Spotlight Sports Group, and XLMedia were its founding members.

Similar posts