igamingnext photo
AI analytics provider Blask has announced a new responsible gambling-focused dating sharing partnership with BetBlocker.

The agreement will see the two businesses share data insights on new brands entering the market.

The collaboration will work to enhance the accuracy of Blask’s analytics, as well as supporting BetBlocker’s self-exclusion tool in providing more comprehensive support to problem gamblers.

Blask co-founder and CEO Max Tesla said: “We are thrilled to partner with BetBlocker in our mission to use technology to create a more ethical way of doing things within the iGaming industry.

“By combining our AI-driven technology with BetBlocker’s commitment to helping problem gamblers, we can truly make a difference in the industry by offering more comprehensive support to players.”

Blask highlighted its upcoming “marketing mix” feature which it said will improve how brands are identified and tracked across marketing channels.

BetBlocker founder and trustee Duncan Garvie said one of the biggest challenges in allowing players to self-exclude from different brands was identifying new market operators at launch.

While this is straightforward enough in mature markets with robust regulation, he said, pinning down non-locally licensed operators is far more difficult.  

He said: “This data-sharing partnership with Blask gives us a new weapon in this fight.

“Their innovative AI technology will help us to identify gaps in our protections faster and as such provide stronger and more effective restrictions for our tens of thousands of users.”

Blask launches AI-powered analytics platform

Blask launched its AI-powered analytics platform last month, which aims to provide market insights to iGaming executives.

The company was co-founded by Dmitry Belianin and Max Tesla in March 2023 and has since secured support from strategic partners including Yolo Investments and Oakvale Capital.

Earlier adopters of the product include Sportingtech, BC.Game, bet365 and Already Media.

At launch, the company highlighted the platform’s Blask Index tool as one of the product’s standout features.

By analysing search data, the Blask Index provides a comprehensive overview of the iGaming market’s size and of the market share of different brands in various countries

Similar posts