Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership in the UK market with leading global online betting and gaming brand Betway.
Betway’s UK players will now have access to Play’n GO’s entire catalogue of games, including fan favourites such as Book of Dead, Sweet Alchemy, Reactoonz and many more.
The UK is one of Play’n GO’s most important markets, and this partnership reinforces the Swedish company’s commitment to the jurisdiction. Securing this deal with yet another leading operator in Betway Group is another milestone for the market-leading games studio.
Anna Mackney, regional director, UK, Play’n GO said: “We’re thrilled to partner up with Betway, who have such a positive reputation in the UK market.
“Both companies have a track record of success in the UK market, and we’re confident that Betway’s players will love our entire game catalogue. Both Betway and Play’n GO are sure to prosper from this partnership, and we look forward to many years of success working together.”
Anthony Werkman, CEO of Betway Group, added: “We’re delighted to announce that Betway are partnering up with Play’n GO in the UK market.
“Play’n GO’s flagship titles, such as Book of Dead, Reactoonz and Legacy Of Dead,are sure to be very popular with the Betway customers who love exciting and innovative content.
“Betway are committed to providing an exciting gaming experience in a safe and responsible environment for all of our players, so we’re delighted to expand our casino offering to our customer base with one of the best game studios in the industry in Play’n Go.”
Play’n GO is active in more than 25 regulated jurisdictions around the world, and this partnership shows that the company continues to grow after more than 15 years in business, with no signs of slowing down any time soon.
Super Group has struck a deal for Betway to become the official global betting partner of Premier League giants Arsenal.
The multi-year agreement is the latest addition to the brand’s broad football portfolio, which also includes a shirt deal with West Ham United and a global partnership with Brighton.
Betway branding will now be featured on advertising boards at the 60,000-capacity Emirates Stadium in North London, where Betway also has an office.
The marketing deal covers all domestic matches in the Premier League, FA Cup and Carabao Cup, guaranteeing brand visibility with Arsenal supporters worldwide.
Betway will also create exclusive social media content with Arsenal, who are currently fifth in the Premier League after an unbeaten start to the new season under Mikel Arteta.
Betway Group CEO Anthony Werkman said: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership with Arsenal.
“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.
“We look forward to supporting them on their journey both domestically and in Europe in this season and beyond,” he added.
Premier League clubs have agreed to phase out front-of-shirt sponsorships, with a ban on the practice set to begin during the 2026/27 season.
After this date, clubs are still permitted to strike commercial deals with gambling operators, including sponsorship deals on shirt sleeves and advertising hoardings.
Arsenal CCO Juliet Slot said: “Betway is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club.
“We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling,” she added.
B2B gaming supplier Push Gaming has announced its latest landmark partnership, signing with Betway, the leading global online betting and gaming brand.
Initially covering the UK, .com and Mexican markets, this latest deal will result in the deployment of Push’s entire portfolio of slots across the global operator’s significant footprint.
Push’s latest smash hit sequel, Razor Returns, is now available to Betway players alongside established flagship games such as the Fat series, Big Bamboo and Jammin’ Jars.
The studio is now set to receive a considerable boost to its profile in key regions thanks to Betway’s global presence, based on its well-established position as a tier-one brand in markets globally.
Commenting on the new major agreement, Fiona Hickey, director of new business and markets at Push Gaming said: “This landmark deal with Betway is the perfect way to consolidate the fantastic work all our teams have been producing.
“Given Betway’s position at the top of the industry in a considerable number of markets, it’s been fantastic working with them on this integration and I’m sure we’ll have many years of success together.
“Betway’s premium platform offers an ever-growing number of players in the exact regions we’re growing in so we’re thrilled at the prospect of collaborating with such a world-class brand and the opportunities it will bring going forward.”
Anthony Werkman, CEO of Betway Group, said: “We are proud to announce the addition of Push Gaming’s portfolio across several of our key markets.
“At Betway, we strive to bring our customers the finest and most innovative gaming content, and partnering with Push Gaming aligns perfectly with our goal of giving our players more exciting games to enjoy.”
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has expanded its reach in the regulated Belgian market by taking its games live with leading operator and long-term partner Betway.
The casino portfolio now available to Belgian players at Betway.be includes a wide range of classic Greentube favourites, including Hot Cubes, Starliner and Book of Ra™ deluxe.
All three slots have enduring popularity in the local market as a result of their strong performance as NOVOMATIC titles in the country’s strong land-based sector.
The integration of content into Betway’s platform took place through the iForium aggregation platform.
The launch, which serves to further strengthen Greentube’s position in Belgium, is the latest landmark to be reached as part of the long-term alliance in regulated markets worldwide with Betway.
Jordan Wall, sales and key account manager at Greentube, said: “We are delighted to deliver popular digital takes on all-time classic slots to more players in Belgium, through our valued partner Betway.
“We believe that the market will respond favourably to the selection of entertainment that we are providing, further enhancing our presence in this key regulated market.”
Anthony Werkman, CEO of Betway, said: “We are thrilled to welcome Greentube, a leading provider of classic gaming content, to our portfolio in Belgium.
“Their premium selection of player-favourite titles is a perfect fit for our casino, giving our customers more exciting games to enjoy in a fair, safe and responsible environment.”