Kindred Group has agreed a new partnership with OddsMatrix Sports Data Services, part of the EveryMatrix Group, ahead of its transition to proprietary sportsbook technology.
Kindred’s sportsbook offering is currently powered by Kambi, but the operator announced last year that it would transition operations onto its own in-house sportsbook, built on top of the proprietary Kindred Racing Platform.
Kindred and Kambi remain set to continue working together until at least 2026 under their current agreement, but Kindred is currently making preparations for the eventual transition.
Under its new agreement with OddsMatrix, Kindred will be provided with comprehensive historical and current sports data across a variety of major sports including football, ice hockey, basketball, tennis and others.
Access to such data “is a vital element for any modern-day sportsbook to remain competitive and offer the best customer experience through proprietary modelling technology,” EveryMatrix said.
OddsMatrix Sports Data Services delivers odds, scores and real-time settlements across both sports and esports events.
The technology allows operators to combine odds, settlements and score feeds from multiple sources into a single, real-time aggregated feed.
The supplier has stored several years of sports data and offers clients access to reliable custom datasets, it said, which allow operators to analyse the past performance of sports teams and individuals, helping run data projections and pressure test new odds for pre-match and live events.
EveryMatrix is licensed in several North American jurisdictions including New Jersey, Michigan, West Virginia and Ontario.
“Kindred was one of the first licensed operators in our industry and their expansion from northern Europe across the world is nothing short of remarkable,” said Erik Nyman, president of EveryMatrix Americas.
“We are honoured to be an integral part of their new sportsbook and the cooperation between the companies has been second-to-none. We are excited to follow their roll out and continue to support their growth initiatives.”
Ben Colley, group head of trading at Kindred, added: “In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.
“We’ve been really happy with what we’ve seen from OddsMatrix and our team of Quant Analysts and Data Scientists are now fully armed to take our internal R&D work in the modelling space to the next level.”
NeoGames S.A, a technology-driven provider of end-to-end iLottery and iGaming solutions, has signed an agreement with Scientific Games to deliver NeoGames Studio content to the Pennsylvania Lottery.
The three-year deal will see NeoGames Studio’s rich portfolio of engaging titles integrated onto the Scientific Games platform, providing the Pennsylvania Lottery’s customers with a wide range of games which will be rolled out across the coming year.
The new partnership further expands NeoGames’ increasing support for lottery customers in North America, with a total of eight lotteries on the continent set to carry the supplier’s iLottery offering.
NeoGames Studio, the Company’s in-house games studio, holds a 17-year track record of providing lotteries with a constant flow of games, having created over 250 games since its inception.
The studio has won numerous industry awards, with its most recent win taking place at the 2023 EGR North America Awards, where its game, Desert Fantasy, won the gold award for Best New Game.
Drew Svitko, executive director of the Pennsylvania Lottery, said: “We are delighted to be able to add the successful and innovative NeoGames Studio portfolio to our iLottery online platform.
“We are always looking for innovative ways to enhance the digital games experience for our valued players and NeoGames Studio has a content portfolio that is packed with entertaining experiences.
“We believe that this deal will enhance the Lottery’s appeal to online players, while fulfilling the PA Lottery’s mission of boosting proceeds to programs that benefit older residents.”
Hili Shakked, managing director of NeoGames Studio, said: “Through this partnership with Scientific Games and the Pennsylvania Lottery, we are able to bring our premium eInstant games to a large new market of players.
“This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers. We are confident that this long-term agreement will be a win-win for all stakeholders.”
Tabcorp Holdings Limited (Tabcorp) has extended a digital vision supply agreement with Sportsbet by a further 10 years until 31 July 2036.
The extension of the existing agreement allows Sportsbet to broadcast Sky Racing 1 and Sky Racing 2 vision live in their betting App and website, with Sky as the exclusive provider.
The terms of the extended agreement are broadly similar to the existing arrangements including a link to Sportsbet turnover. It is expected the agreement will generate between $30m-$40m EBITDA in FY24.
Tabcorp managing director and chief executive officer Adam Rytenskild said: “Sky is the home of Racing, with more racing punter eyeballs than any other channel and is the major driver of Racing wagering in Australia.
“With more than 150,000 races broadcast live around the world every year and the best team in Racing, the extension of this agreement recognises Sky as one of the best and most valuable racing networks in the world. It’s also great news for Racing Clubs who will have more eyes on their meetings than ever before.
“The agreement extends our most significant digital rights revenue stream to 2036. Tabcorp is continuing to build momentum towards TAB25 with a new app, new products and faster speed to market as part of our transformation.”