B2B iGaming supplier EveryMatrix has acquired affiliate optimisation service DeepCI.  

Financial details of the transaction were not disclosed.

DeepCI’s team will be integrated into EveryMatrix’s operations, while Lewis Civin, the CEO and co-founder of DeepCI, will continue to manage the business as an independent part of the EveryMatrix Group.

Despite being founded just three years ago by Civin and Riaan de Jager, the affiliate intelligence platform has already achieved profitability and is providing services to major betting and gaming brands such as bet365, 888.com, Betway and Betsson.

DeepCI’s proprietary technology monitors a vast number of affiliate sites worldwide and can identify the location of each gaming brand on every page of every website.

This enables DeepCI to evaluate the exposure and effectiveness of each brand on different sites, pages and markets, and offer actionable recommendations to operators.

DeepCI value

EveryMatrix CEO Ebbe Groes said the business had “admired” DeepCI for a long time.

“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers,” he said.

“Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix,” he added.  

Civin, meanwhile, said that DeepCI has “developed a ‘must-have’ data-driven product that continues to make a significant positive impact to iGaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.”

He further conveyed his delight in joining EveryMatrix and added: “Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”

In 2022, EveryMatrix had the most successful financial year in its 15-year history, experiencing growth across all business segments and surpassing expectations with a 26% year-on-year increase in gross profit to €65m.

The company, headquartered in Malta, has 700 employees in 10 countries and serves over 200 customers globally, including in the regulated US market.