B2B iGaming supplier EveryMatrix has acquired affiliate optimisation service DeepCI.  

Financial details of the transaction were not disclosed.

DeepCI’s team will be integrated into EveryMatrix’s operations, while Lewis Civin, the CEO and co-founder of DeepCI, will continue to manage the business as an independent part of the EveryMatrix Group.

Despite being founded just three years ago by Civin and Riaan de Jager, the affiliate intelligence platform has already achieved profitability and is providing services to major betting and gaming brands such as bet365,, Betway and Betsson.

DeepCI’s proprietary technology monitors a vast number of affiliate sites worldwide and can identify the location of each gaming brand on every page of every website.

This enables DeepCI to evaluate the exposure and effectiveness of each brand on different sites, pages and markets, and offer actionable recommendations to operators.

DeepCI value

EveryMatrix CEO Ebbe Groes said the business had “admired” DeepCI for a long time.

“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers,” he said.

“Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix,” he added.  

Civin, meanwhile, said that DeepCI has “developed a ‘must-have’ data-driven product that continues to make a significant positive impact to iGaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.”

He further conveyed his delight in joining EveryMatrix and added: “Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”

In 2022, EveryMatrix had the most successful financial year in its 15-year history, experiencing growth across all business segments and surpassing expectations with a 26% year-on-year increase in gross profit to €65m.

The company, headquartered in Malta, has 700 employees in 10 countries and serves over 200 customers globally, including in the regulated US market.

iGaming and iLottery solutions provider NeoGames has appointed Motti Gil as CFO, effective as of 1 August 2023.

Subject to regulatory approvals, Gil will succeed Raviv Adler, who is set to step down at the end of July to pursue another opportunity.

In the interim, NeoGames said Gil and Adler will be working closely together to ensure a seamless transition.

Gil brings a wealth of experience to his new role as CFO, with over 20 years of global financial and operational expertise, the firm added.

He has served as CFO of Aspire Global since 2016, including during its time as a publicly listed company prior to its acquisition by NeoGames.

Previously, Gil held various finance executive and controller positions in private and publicly listed companies, including seven years as CFO of GoNet Systems, a wireless technology company.

“Motti Gil has been with the company for seven years with much of that time spent as the CFO of the publicly listed Aspire Global Group prior to the merger last year,” said NeoGames CEO Moti Malul.

“He has continually demonstrated exceptional financial acumen and leadership skills throughout his tenure.

“He remains instrumental in overseeing critical financial operations and has strong relationships with key stakeholders. Motti is the ideal candidate to step into this role at this time,” Malul added.

A period of transition

Malul also acknowledged Adler’s impact on NeoGames’ success.

“His unwavering dedication, strategic insights and exceptional leadership have been instrumental in shaping our company and in delivering value for our shareholders.

“We are genuinely thrilled for Raviv as he embarks upon a new opportunity, and wish him all the best in his future endeavours,” he said.

These recent developments indicate a period of transition for NeoGames, as it prepares for its acquisition by Australian gaming giant Aristocrat Leisure.

Last month, Aristocrat announced it would acquire NeoGames in a $1.2bn deal.

NeoGames’ current management team, including CEO Malul, president and head of gaming Tsachi Maimon, and COO Rinat Belfer, have all agreed to remain with the company under Aristocrat ownership.