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SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has launched its H2H Global Gaming League product on the Betsafe Colorado mobile sportsbook app, with round-the-clock esoccer and ebasketball Competitive Gaming events.

SIS’ non-tournament esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.

Colorado has proven to be a high-performing state in the United States, generating over US$12.8 billion in sports betting wagers since legalization in May 2020, resulting in over $850 million in gross sports betting revenue.

SIS’ esports products are currently live in New Jersey and Colorado, and this latest launch with Betsafe, Betsson Group’s Colorado-facing brand, enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its content.

The highly competitive games are produced entirely in-house from SIS’ self-contained gaming studios based in the UK. SIS’ esports Competitive Gaming products feature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.

David Senior, head of sportsbook at Betsson US, said: “We have enjoyed a great partnership with SIS, and to bring esoccer and ebasketball to the Betsafe audience in Colorado is another big step in our relationship as we deliver more content that will drive engagement and enhance the overall betting experience for our bettors.”

Michele Fischer, vice president, SIS content services, said: “Our comprehensive Competitive Gaming products elevates the esports betting experience, and we are thrilled to bring our content to more bettors in Colorado. This launch contributes to SIS’ expanding footprint in the US market.”

Richard Ames, chief executive, SIS, and president, SIS content services, said: “We are pleased to see the growth of our esports product with this latest launch in Colorado. We continue to make steady progress in North America, and this latest deal showcases our ability to provide bettors with engaging content and further enhances our relationship with our valued long-term partner, the Betsson Group.”

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