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  • Predictions 2024: Robin Reed says DraftKings will take top spot in US
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HappyHour managing partner Robin Reed believes that DraftKings will surge ahead of its rival FanDuel in the US market.

“I think they are turning out to be the more agile company. I think they’re more risk-taking, they’re more innovative,” Reed said at NEXT Summit Valletta today (15 May).

For the third year running, Reed hit the stage together with Yolo Group general partner Tim Heath for the predictions panel, moderated by Evolution CPO Todd Haushalter.

“While two or three years ago I would have put my money on FanDuel, now I would put my money on DraftKings. That might be something many people disagree with,” Reed said.

“FanDuel seems to have been the pick of most people over the last few years. But I really think something is starting to happen with DraftKings, and we better pay attention,” he said.

While he views FanDuel as a stellar company, he said he sees DraftKings as making the boldest moves at the moment.

“They’re daring to take a chance,” Reed said, pointing to DraftKings’ NFT marketplace and rumours about a potential acquisition of SimpleBet.

“It just seems to me that there is a little bit more edge to DraftKings at the moment,” he added.

Bet365 in third place?

Heath, meanwhile, added that his tip on the American market is that bet365 will rapidly double its market share.

Reed concurred, envisioning bet365 as a “late bloomer” on the scene.

“I think they will come into the marketplace. They will grind it out slowly and they will just get better and better and they will definitely play a role in the future,” Reed said.

Heath went further, suggesting that bet365 could secure a bronze medal position within the next 12 months.

M&A speculations

When asked about merger and acquisition prospects, Heath expressed uncertainty about any significant deals this year.

“I am not sure we have any big one coming this year, unless Todd you know of something we don’t,” he said.

Reed echoed this sentiment: “Many people, including myself, thought DraftKings would be buying into Europe, but perhaps that won’t happen.

“Perhaps you’ll see some acquisitions of operators in Latin America or Africa, but I think it will be quiet this year,” Reed predicted.

When asked by Haushalter whether MGM would buy Entain, Reed responded: “I said last year that this is a marriage bound to happen.

“Let me broaden it. I think Entain needs to go private. That seems like a very good opportunity for someone.”

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