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Pragmatic Play, the leading content provider to the iGaming industry, has selected Optimove, the #1 CRM marketing solution for the iGaming sector, to enhance personalized experiences across its digital assets.

Pragmatic Play will utilize Opti-X, Optimove’s Digital Experience Platform (DXP), in its operator portfolio to provide instant personalized player recommendations to increase player engagement, retention, and lifetime value.

Pragmatic Play’s operator portfolio will incorporate the AI-powered web search feature of Opti-X, providing personalized search results for fast and seamless discovery of games and products.

It will also leverage dynamic content personalization across various channels using pre-designed widgets, enabling operators to craft the ultimate personalized player experience by integrating business rules with over 20 sophisticated AI models on their website or mobile app.

Optimove has strategically incorporated web personalization technology into its set of capabilities, addressing a critical challenge faced by brands – maintaining a consistent voice across web platforms and CRM marketing.

Opti-X bridges that gap, aligning the personalized experiences customers encounter on-site with the communications they receive.

This seamless integration is powered by Optimove’s orchestration technology, facilitating data sharing for a unified and harmonized experience, including personalized offers and more.

“To capture and hold the attention of players, it’s becoming increasingly important for casino operators to provide a true real-time personalized experience from the first visit,” said Matthew Gilbery, director of personalization offering at Optimove.

“We are thrilled to be chosen by Pragmatic Play – an industry-leading supplier dedicated to the delivery of exceptional gaming experiences that keep players coming back for more.”

A spokesperson for Pragmatic Play added: “Our collaboration with Optimove reflects Pragmatic Play’s commitment to providing operators and their players with the very best in personalized entertainment experiences.”

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