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SkillOnNet-powered online casino brand PlayUZU is now live in Buenos Aires City, Argentina, after netting a licence from the city’s gaming authority (LOTBA).

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To facilitate the launch, PlayUZU selected one of the largest land-based gambling operators in the province, BuenosAiresSlots, as its local licensing partner.

The move marks the latest phase of an ongoing strategic expansion into Latam markets for the Spanish-language casino, which is the sister brand of European casino PlayOJO.

Argentina is a federal state divided into 23 provincial jurisdictions and one autonomous city, Buenos Aires, each with the power to regulate online gambling in some form.

Buenos Aires City is one of nine jurisdictions that has launched online casino, or iGaming. Each prospective licensee must partner with a local gaming operator.

PlayUZU said the deal with BuenosAiresSlots would offer customers an omnichannel experience, while delivering cross-marketing opportunities for both operators.

The Argentinian operator owns three gaming halls within Buenos Aires and holds exclusive rights to operate slots and bingo in two of the city’s districts.

PlayUZU head of marketing for Spain and Latam Helena Rico said: “This marks an important milestone for our company, and we are excited to expand our business into a new market.

“We are grateful for the hard work and dedication of our teams, and we are looking forward to providing our services to the people of Buenos Aires.

“BuenosAiresSlots is a recognised and respected name, and we look forward to growing the PlayUZU brand in the region and exploring opportunities together,” she added.

Sergio Revilla of BuenosAiresSlots said the company had made the right choice with PlayUZU after taking a cautious approach to choosing an online partner.

“They are very serious about localisation and providing a gaming experience that’s tailored to Buenos Aires City,” said Revilla.

“We also liked the sense of fun and fairness of the casino, which we knew would be a hit with Porteños, as residents of this city are known,” he added.

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