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Planet Sport and Racing and Sports have today announced the founding of a joint venture partnership. The two sporting businesses from either side of the world have teamed up to support each other in their respective commercial plans to develop and grow new markets for sports media and content. 

Australian technology, data and media company Racing and Sports is eager to raise its profile in the UK & Irish media and gaming markets and has signed an agreement with Planet Sport to leverage its longstanding experience in developing direct-to-consumer and B2B markets.  

The partnership will enable ASX-listed Racing and Sports to tap into Planet Sport’s owned and operated network of sports media titles, its audiences, and commercial relationships. Racing and Sports meanwhile will offer both Planet Sport B2B clients and end-user consumers the captivating and expert content and data that has brought considerable success in the Australian market. 

Brent Dolan, manging director of Racing and Sports, commented:  

“The opportunity to provide Racing and Sports best in class racing content in collaboration with Planet Sport is an exciting opportunity and we look forward to working with the Planet Sport team headed by Barrie and Mike” to open up mutually beneficial opportunities.” 

Planet Sport, a UK-based sports entertainment, and media business, has a rich history of engaging international audiences with engaging content, but will hugely benefit from Racing and Sports’ incisive and innovative data, honed across decades of experience serving the competitive Australian sport media market. The first elements of this partnership are now available in the racecards on planetsport.com. 

Hailing the launch of the partnership, Planet Sport’s managing director of Betting & Gaming, Mike Grenham, said:  

“Racing and Sports are market leaders in the provision of horse racing and greyhound data, so we’re delighted to be working with them in this exciting and mutually beneficial partnership. We’re looking forward to developing some truly innovative propositions together and driving both our businesses to even greater heights.”

As part of the venture, Planet Sport is set to utilise its design, UX and tech build knowhow to design and develop Racing and Sports’ fresh new UK & Ireland website. Planet Sport will also be leveraging its team of expert sport journalists to provide editorial content for the site. 

Though today marks the first formal partnership, the two businesses are no strangers having collaborated on a variety of betting & gaming projects in recent years. The two businesses now look forward to working in tandem to provide fans with a seamless and exciting racing experience. 

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