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PlayStar has named Peter Ekmark as its new CEO following the departure of Per Hellberg from the role. 

Ekmark, who has been a board member of the US-facing online casino operator since September 2022, has played a significant role in the brand’s growth in New Jersey over the past year. 

This growth has attracted the attention of Malta-based Glitnor Group, which recently acquired a 37.5% stake in PlayStar to advance its own expansion into the US market.

Ekmark brings a wealth of iGaming experience to his new position, having been actively involved in the industry since 2007. 

Most recently, he served as Group CEO of investment company Harvest Tech.

Between October 2019 and September 2022, Ekmark held the position of CEO at iGaming hosting provider Internet Vikings. 

Prior to that, he worked as director of business development at Mr. Green and William Hill. 

From September 2015 to February 2019, he was part of the JackpotJoy Group, initially serving as CIO and later as CCO. 

Before these roles, he had a substantial seven-year tenure at Kindred Group.

Per Hellberg’s tenure

Ekmark will take over from former Catena Media CEO Per Hellberg, who joined PlayStar in March 2021. 

PlayStar acknowledged Hellberg’s significant contributions during his two-and-a-half-year tenure, stressing that he hit “all major revenue milestones”.

“I’m incredibly excited to be taking over the role of PlayStar CEO and would like to take the opportunity to extend my thanks to Per Hellberg for the amazing foundations he has put down for the company in New Jersey and the US in general,” Ekmark stated. 

“Having already overseen incredible growth in our first year of operation, I’m confident we as a team can use the extensive iGaming and business management experience I’ve accumulated to help PlayStar cement its position in New Jersey and also expand into other regulated states,” he added.

PlayStar, founded by its current chairman and online casino pioneer Joel Wikell, made its debut on the iGaming scene last summer with its launch in New Jersey.

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