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iGaming industry veteran Per Widerström has officially begun his role as the new CEO of 888 Holdings.

In a post shared on LinkedIn earlier today (16 October), the executive revealed that he has stood down from eight separate non-executive director (NED) roles at a variety of other companies.

The decision comes as his next step as 888’s CEO “will require my complete dedication,” he said.

Former board appointments

In addition to his previous role as CEO of Fortuna Group, Widerström has acted in several non-executive board roles at a variety of different businesses for many years.

He was a NED and chairman of the technology board committee at Stockholm-listed digital bank Nordnet from November 2017.

He also held a role as non-excutive board member at affiliate group Catena Media from May 2019, and was chairman of the board at Swedish enterprise AI and automation company Turbotic from 2020.

He was also a board member or chairman of several companies on behalf of private equity investor Nordic Capital, where he was also held the role of operating chair and industrial adviser from March 2022.

His appointments via Nordic Capital included those with financing and payment service provider Qred AB, loan intermediation supplier Sambla, and German mortgage brokerage Bilthouse GmbH.

In addition to those roles, Widerström was also previously chairman of SaaS-enabled marketplace for health and beauty, Bokadirekt, and also acted as chairman for Malta-headquartered online gambling operator Casumo from July 2022.

Full attention

From today, Widerström puts his whole focus into his new role as CEO of 888 Holdings, which operates its flagship 888 brands as well as William Hill and Mr Green across several markets globally.

Widerström was announced as the incoming CEO of 888 in July this year, after a months-long search to replace former chief executive Itai Pazner.

In the interim period, 888 has been working under the direction of its chairman, Lord Mendelsohn.

When Widerström’s appointment was first announced, Mendelsohn suggested that following “an extensive and comprehensive search process […] Per was the clear standout candidate to lead the group to build on the strong platform for growth and value creation that has been established.”

Widerström added today: “I am very enthusiastic to have the opportunity to unite with the extraordinary people at 888 Holdings, ready to navigate the exciting journey ahead of us.”

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