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Gaming Innovation Group (GiG) has appointed Christian Uhrenholt as chief financial officer (CFO) of the newly rebranded Gentoo Media.

Uhrenholt will join the business in the role on 1 August.

Earlier this month, GiG Media was rebranded to Gentoo Media as part of a strategic company split.

Uhrenholt’s appointment comes as GiG continues to improve the foundation of its affiliate business and prepares for further growth in Gentoo Media.

Uhrenholt brings unique qualifications to his role as CFO, GiG said. He currently serves as head of corporate finance at Semler Gruppen A/S in Copenhagen.

The company added that his career has been marked by a “focus on solid value creation” within the corporate finance function, and his audit background provides a “crucial technical understanding” of finance.

He has a proven track record in delivering strong financial performance and instilling robust financial and operational discipline across organisations.

He will be responsible for evolving Gentoo Media’s finance department and supporting the broader strategic development of the business, including M&A and investor relations.

Becoming a standalone entity

Gentoo Media CEO and acting group CEO of GiG Jonas Warrer said: “Christian’s appointment is another significant step forward for Gentoo Media, helping us reach the high growth targets we have set for the business.

“I am confident that his arrival will bolster the leading position we have in iGaming affiliation.”

While the formal split is scheduled for the second half of 2024, the businesses are already largely independent operationally, Warrer recently revealed.

Uhrenholt, meanwhile, added that he is delighted to join Gentoo Media at this stage in the company’s history.

“The strong ambitions in the business are notable, and I am dedicated to further supporting the continued evolution of the business, cementing Gentoo Media’s leading position in the industry,” he said.

Uhrenholt will join chief operating officer Milorad Matejic, chief marketing officer Asbjørn Bieling, chief commercial officer Daniel Kürstein, chief sales officer Gioacchino Morsicato, chief technology officer Vadim Jefimenko and chief strategy officer Morten Hillestad in Gentoo Media’s C-suite.

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