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Catena Media has appointed Jasleen Kals as vice president of product to spearhead the affiliate’s new product-first operating model.

Kals joins the affiliate business from Fox Entertainment, where she served as executive director of digital product and strategy at news and entertainment brand TMZ since March 2023.

Prior to that, she worked at ad management solution provider Raptive from January 2021 to November 2022.

New operating model

Catena Media stated that Kals’ appointment is a significant step in its transition to a product-first operating model.

“Jasleen has impressive experience in creating and building excellent products, and we are delighted she is joining us,” said interim CEO Pierre Cadena.

“Her knowledge, leadership and drive will be central as we embed our new product-focused operating model across the organisation.

“The model will prioritise the development of our best-performing products and create superior user experiences as we position the business to deliver sustainable long-term growth.

“Jasleen will lead the evolution and growth of Catena Media’s portfolio of outstanding assets and brands to enable us to unlock their full potential,” Cadena added.

Based in California, Kals has built a reputation as a customer-oriented product leader with a strong track record in building, iterating, and executing product-led growth strategies at the senior level.

Turnaround hopes

Catena Media said the new role is part of an effort to bolster its core executive team, driving the company’s turnaround and accelerating revenue growth.

Earlier this month, the affiliate said “an aggressive programme of measures” is underway to restore profitability in the second half of 2024.

In addition to Kals’ appointment, Catena Media has made several key leadership changes and reshuffled its board in recent months.

The company recruited Kindred Group veteran Manuel Stan as its new CEO, following the resignation of former CEO Michael Daly. Stan will assume his role on 1 July.

Furthermore, Catena also announced the internal promotion of Michael Gerrow to CFO and Edward Midolo to CTO.

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