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Odds On Compliance has announced its rebrand to Integrity Compliance 360 (IC360) following its merger with US Integrity.

The business combination of the compliance provider and sports integrity company completed yesterday (23 April), said IC360.

Former US Integrity chief executive officer Matt Holt (pictured right) now leads IC360 as CEO. Eric Frank (pictured left), formerly Odds On Compliance chief, is president of the new entity.

IC360 CEO Matt Holt said: “The coming together of US Integrity and Odds On Compliance represents a strategic alignment of values and a shared commitment to excellence.”

The RegTech supplier’s portfolio now includes integrity monitoring, compliance advisory and educational services.

Additionally, the company offers several products including the Integrity Monitoring dashboard and compliance solution PlayBookAI.

“The strategic unification of these two prominent organisations reflects a commitment to providing unparalleled compliance and integrity solutions in a rapidly evolving regulatory landscape,” added Frank.

“Our vision is clear: to help lead our industry forward on compliance and integrity standards, empowering our partners to raise the bar.”

The two businesses announced they would be combining in a merger in October 2023 for an undisclosed sum.

It followed a previous collaboration with the companies launching the ProhiBet service together, a product focused on boosting compliance for prohibited bettors such as sports professionals.

The strategic rationale for the deal includes increased global reach and more tailored customer solutions.

Eric Frank said at the time that the merger would allow the combined business to provide a comprehensive suite of compliance and integrity solutions.

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