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Oddschecker has sealed the acquisition of Italian sports betting affiliate brand SuperScommesse from Catena Media.

Catena Media’s internal strategic review officially came to an end yesterday (22 November) following the €19.8m sale of its Italian assets to two separate undisclosed buyers.

Oddschecker Global Media has now emerged as one of those acquirers.

SuperScommesse will be added to Oddschecker’s Italian market collection alongside existing media partnerships with La Gazzetta dello Sport and sports broadcasting platform DAZN.

The brand boasted more than 650,000 site visits in October 2023, according to SimilarWeb.

Oddschecker said it will gain access to “deep local expertise” through a team that has already driven sustained growth in Europe’s second-largest betting market.

The company said it would also gain network efficiencies from SuperScommesse’s tech stack and proprietary tools, that can be further leveraged across other Oddschecker brands.

Oddschecker CEO Stuart Simms said: “As the growth of sports betting in this sports-mad market continues apace, we wanted to double down on our presence in this key territory. We see SuperScommesse as the ideal strategic complement to our strong Italian footprint.

“We’re looking forward to servicing its customer base with an enhanced product that combines the Oddschecker DNA with its well-regarded brand name and local expertise in a market that still has huge growth potential as it builds out an online, cashless identity.

“This digital tide is only rolling one way, so the synergies are as obvious as they are natural: the Italian market allows for odds comparison as a consumer service, and we remain the pre-eminent odds comparison provider,” he added.

Affiliates play an important role in the Italian market, where gambling advertising is strictly prohibited.

According to a recent report by La Gazzetta dello Sport, bettors in Italy wager more than €25bn each year on the black market, with 75% of that, or €18.5bn, spent online.

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