Those areas included advertising, responsible gambling and licensing.
For example, betting operators in the state’s regulated market will be prohibited from using terms such as “risk-free” and “free” in any sports betting promotions offered.
Furthermore, any marketing on college or university radio, television or other platforms will also be prohibited, as operators will not be allowed to be associated with educational institutions in any way.
Another newly approved rule will prevent sportsbooks from purchasing or contracting naming rights at any sports facilities they are associated with, including for specific seating sections or lounges.Operators will be obliged to present a problem gambling plan to the regulator, with requirements to handle voluntary and involuntary exclusion programmes and to offer resources on responsible gambling to players.
Additionally, any in-person bets with stakes or winnings above $10,000 must include player ID and documentation from the operator.
The road to sports betting in North Carolina
After the state’s sports betting bill, HB 347, was approved by its General Assembly and Senate earlier this year, the state is set to launch its regulated betting market at some point in 2024.
The launch could take place as early as 8 January, to coincide with the 2024 college football championship, but could be delayed until as late as June.
HB 347 would allow for up to 12 online sportsbooks to go live in North Carolina, with a tax rate set at 14% of sports betting revenue.
A five-year licence in the state would carry a licence fee of $1m.
Retail betting at the state’s tribal casinos is already permitted, but commercial operators would be able to partner up with professional sports teams at eight facilities if the bill is passed.