The former professional football player is a Kindred veteran having first joined the business’ predecessor organisation Unibet in 2006.
The appointment followed former office holder Henrik Tjärnström’s resignation. This came after a tumultuous 2022, criticism over strategy and disputes with over whether the company should pursue a sale.
Today (7 Feb), Kindred announced Andén will take over as permanent CEO. Last month, French gaming giant FDJ made a €2.45bn all-cash offer for the company.
Kindred chairman Evert Carlsson said the board was “very pleased” to appoint Andén to a permanent position.
“Nils has done an excellent job as interim CEO and is an appreciated leader with a vast knowledge of both Kindred and the online gambling industry,” he said.“We look forward to working with Nils and his team as he continues to lead the company on its strategic direction.”
Andén added: “I am grateful and proud to have received the Board’s confidence to continue in the role as CEO of Kindred Group.
“We have a great team who are working hard to deliver on an exciting strategy that will strengthen Kindred’s position in locally regulated markets, and I look forward to continue to execute on our plan.”
Nils Andén’s Kindred career
After first joining Unibet in a business development role in 2006, Andén experienced a steady rise over subsequent years, leading to positions including head of poker, as well as head of Nordics & Benelux.
In 2012, he achieved his first c-level role after becoming Unibet chief marketing officer.
He stayed in the job until 2016, before exiting the business for a series of marketing positions including as CurrencyFair.com CMO and director of digital marketing at GVC Holdings.
In July 2020, Andén returned to the then rebranded Kindred as chief commercial officer, prior to rising to interim CEO in May 2023.