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Relax Gaming has appointed Martin Stålros (pictured) as its new CEO as Simon Hammon prepares to depart the business. 

Stålros steps into the role after nearly a decade-long journey within the company.

His tenure at Relax began in January 2015 when he assumed the role of COO, a position he has held until his recent appointment as CEO.

Hammon, who held the position of CEO since 2022 following three years as CPO, will stay with the business until October 2024 to support the handover process.

Relax Gaming chairman Patrik Osteraker expressed his satisfaction with Stålros’ promotion, stating: “Martin has been involved with Relax from the very early days and has had a material impact on the success of the company.

“As the business and organisation continues to mature and grow we feel that Martin has the ideal profile needed to support and guide us on our ambitious growth trajectory. Martin has full support from the board to implement the strategy set out for Relax Gaming.

“The board and myself also wish to extend a heartfelt thank you to the outgoing CEO, Simon Hammon, who has been absolutely instrumental in building Relax to the position we are in today. We wish him all the best in life and in his new projects. Thank you, Simon,” he added.

Prior to joining Relax Gaming, Stålros held positions at Kindred Group and Ladbrokes. 

At Kindred, he served as head of poker – operations and as a business development manager. 

At Ladbrokes, he was a customer development manager – poker, and a marketing executive.

From 30 to 350 staff

“Having the opportunity to step up as CEO after seeing the company grow from 30 to 350 people during my time as COO is tremendously exciting,” Stålros said.

“I’m humbled by the task and it’s the strength of the team that surrounds me which makes me even more motivated about the challenge. 

“My predecessors have built a stable ship and a close working relationship with both Patrik Österåker, the founder, and Simon Hammon, the previous CEO, has given me great insight. 

“My aim is to combine their strengths with my own to drive Relax Gaming into further growth as we continue to expand to new markets and embrace opportunities, while always maintaining outstanding tech, exceptional service, strong relationships, and our core values,” he added.

Outgoing CEO Hammon expressed confidence in Stålros’ abilities, commenting: “Martin is the natural choice to take the reins at this pivotal junction following my decision to move on from Relax Gaming. 

“Having proudly invested the past five years in Relax’s outstanding growth journey, it is safe to say that I wholeheartedly believe in and will always cherish the company and team within it.

“As Relax moves into its next stage, Martin’s extensive understanding of the company’s DNA, offering, and team, along with his passionate yet pragmatic approach, will enable him to successfully steer Relax to achieve all the goals set.”

Kindred Group acquired Relax Gaming in 2021.

In Q4 2023, Kindred highlighted the brand’s success, as it showed adjusted total revenue growth of 33% in Q4 and an underlying EBITDA contribution of £7.4m.

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