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B2B and B2C iGaming company Glitnor Group has acquired Malta-based affiliate KaFe Rocks for an undisclosed sum.

Glitnor is the operator of B2C brands Lucky Casino and Gambola, in addition to B2B content supplier Swintt.

With the acquisition of KaFe Rocks, which operates user-focused affiliate sites including time2play.com and USCasinos.com, Glitnor has moved into the lead generation space, which it said will add to the long-term growth of the business.

As part of the deal, KaFe Rocks co-founder Feda Mecan will join the Glitnor board of directors, while CEO Simon Pilkington will join Glitnor’s executive management team. The day-to-day management of KaFe Rocks will continue in its current format, Glitnor said.

“In KaFe Rocks we have an established business being run by an incredibly talented team that owns and operates a network of successful, reputable affiliate assets that will drive growth for the wider group,” said Glitnor Group CEO David Flynn.

“I look forward to working closely with Simon, Feda and the entire KaFe Rocks team of 170 Rocketeers as we further expand Glitnor Group’s total addressable market across the iGaming and sportsbook value-chain, offering reputable iGaming products and services around the world.”

KaFe Rocks CEO Pilkington added: “Since initial talks began, it’s been clear that both companies share a vision for growth, but that they also value the people driving it and believe in developing a culture where people can thrive. 

“The trust that they are showing in us to continue being KaFe Rocks is gratefully received and I’m extremely driven to deliver the results that will help the new group achieve its goals.”

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