This landmark distribution agreement builds on the existing partnership between Livespins and Relax Gaming, with the provider’s in-house and third-party content already integrated into the Livespins lobby and being used by its streamers in their broadcasts.
Livespins, which took home the award for Innovation in Slot Provision at this year’s EGR B2B Awards, has taken the industry by storm by providing a totally new way for players to experience online casino.
Not only can they tune in to watch Livespins’ superstar streamers fire up the reels on the biggest slots in the market right now, but they can also bet behind the action taking place with each spin. This creates a group bet and shared player experience but with each player able to select their own bet and number of spins.This entertainment is taken to the next level with the promotional tools already offered by Livespins such as Freespins and Leaderboard races that unleash the competitive beast in all players – to ensure that Relax Gaming’s operator partners can provide their players with a next-generation casino experience they want to come back to again and again.
Michael Pedersen, chief commercial officer at Livespins, said: “Relax Gaming is one of the biggest content providers in the industry so to have it distribute Livespins to its partners makes this one of the most important agreements we have signed to date.
“This partnership drastically increases the reach of Livespins, allowing more operators than ever before to integrate our solution into their casino lobbies and leverage the huge demand for streaming content among players across the world.”
Shelley Hannah, CPO at Relax Gaming, added: “Partnering with Livespins has bolstered our offering and we’re excited to bring this new stream of entertainment to our operators and players.
“We’ve recognised significant growth in appetite for players to engage with streaming content in recent months and this agreement allows us to continue providing the latest and greatest online casino games, products and experiences via a single platform and integration.”