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LiveScore Group – the global sports media business – and Unofficial Partner – the leading sports business podcast – are joining forces in London on September 28th to stage the industry’s greatest debate yet on the emerging topic of convergence. 

Headlined by LiveScore Group’s CEO Sam Sadi, ‘The Unofficial Partner Convergence Brainstorm’ will bring together global experts on the impact of the convergence model within the sports media, betting, entertainment industries. 

Comprised of three brands including LiveScore, one of the world’s leading real-time sports updates and streaming service providers, and award-winning sportsbooks LiveScore Bet and Virgin Bet, LiveScore Group has seen record-breaking success through its unique and pioneering model which converges the worlds of sports media and sports betting.

Taking place at the striking ArcelorMittal venue in Stratford, the event will feature a number of esteemed panellists guests – including leading executives from the likes of Deutsche Bank and FootballCo. 

Three sets of three panellists will take to the stage to brainstorm an array of viewpoints, opinions, each bringing different backgrounds in collaboration with a live audience, the evening will be led by podcast host Richard Gillis, and will subsequently feature in an upcoming Unofficial Partner podcast episode.

Confirmed Panellists Include: 

  • Sam Sadi – CEO at LiveScore Group
  • Samuel Westberg – CRO & Co-Founder of Livelike 
  • James Liddy – Managing Director and Head of Gaming, Lodging & Leisure EMEA at Deutsche Bank 
  • Elizabeth Dunn – Partner (Sports & Gambling) at Bird & Bird LLP
  • Juan Delgado – CEO at Footballco
  • Elliot Richardson, One Football
  • Nic Coward, Partner at Portas and chair of Sportable, Former EPL General Secretary and British Horseracing Authority CEO

What is convergence? 

Against a wider backdrop of sports consumption becoming inefficient and uneconomical, modern sports fans are expected to navigate a fragmented ecosystem delivered by different brands and companies across various apps, platforms and devices. Completing basic and repeatable actions require managing multiple paid subscriptions and accounts. 

LiveScore Group’s pioneering ‘convergence’ strategy improves the symbiotic relationship between the sports media and sports betting industries, delivering a better experience for its users. The group runs a connected ecosystem that converges the two sectors, with a model that is enhancing the experience for sports fans all over the world. 

Through world-class sportsbooks and a dedicated media arm delivering content, news and real-time scores updates for fans – LiveScore Group showcases a successful and impactful convergence model.

Sam Sadi, CEO of LiveScore Group, commented

“At LiveScore Group, we know that sports media and sports betting are long-term friends. Our convergence strategy is based on constructing an integrated ecosystem which delivers significantly better returns than that of just a betting operator or media company.

“That’s why I’m thrilled to invite the industry to openly examine the convergence model, to analyse how it works and consider its long-term potential. At LiveScore Group we are a living and breathing case study of its success, and I’m looking forward to a fantastic evening of debate.

Richard Gillis, Founder of Unofficial Partner, the sports business podcast company added:

“We’ve heard the hype around the convergence of sports media and betting. So, we’re going to put some difficult questions to a group of smart people and see what happens. 

Where’s the money going to come from? That’s the issue facing every C Suite sports executive working today. If Gen Z ain’t buying the traditional sports subscription bundle, the numbers don’t add up. 

So, what role will gambling money play, or be allowed to play in convergence? The implications of that question affect every sport, every gambling firm and most importantly, every sports fan.”

Tickets to The Unofficial Partner Convergence Brainstorm with LiveScore Group, are available here.

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