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Kindred Group has entered into an agreement with Stats Perform to supply sports data feeds and statistics for its proprietary sportsbook platform.

The strategic partnership will provide the company with access to Stats Perform’s full RunningBall and Opta product suite, which includes real-time official sports data feeds and statistics.

Kindred said it continues the development of the Kindred Sportsbook Platform (KSP), and that the partnership will enable it to enhance the in-play betting experience for its customers, as well as improving its proposition betting markets centred around player performance.

“This collaboration is a testament to our unwavering commitment to building the Kindred Sportsbook Platform with the best data available on the market,” said Kindred’s director of sportsbook Andreas Reimblad (pictured).

“We firmly believe that Stats Perform, with its expertise, trusted brands, consistent and unique data points, will be an ally as we continue to develop and roll out our proprietary sportsbook platform. 

“This partnership will set new standards in delivering a unique and superior sports betting experience,” Reimblad added.

Stats Perform’s chief betting officer Andrew Ashenden stressed that the new agreement “deepens a long-standing and highly productive partnership” with Kindred. 

“We are excited to help take Kindred to great heights through our market leading, built-for betting RunningBall and Opta products,” he said. 

“The collaboration so far has given us a mutual understanding of the ever-changing dynamics in a rapidly evolving competitive market, with increasing regulations”, Reimblad continued. 

Sportsbook plans and FDJ sale

The development of the KSP has long been a strategic priority for Kindred.

Kindred’s sportsbook is currently powered by Kambi, however two years ago the operator announced its intention to migrate away from Kambi’s full-solution platform after expanding its proprietary horse racing software into an in-house sportsbook.

While Kindred and Kambi are set to continue their partnership until at least 2026 under their existing agreement, Kindred is actively preparing for the eventual transition.

It is unclear what role Kindred’s sportsbook plans played in the proposed acquisition by FDJ.

In 2019, FDJ acquired the Sporting Group, the parent company of spread betting operator Sporting Index and sports betting technology and trading service provider Sporting Solutions.

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