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Kambi Group has signed a long-term agreement to provide its sportsbook to the LiveScore Group, with the planned rollout set to commence in Q1 2024.

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LiveScore had been previously relying on SBTech for its sportsbook platform. This agreement predated DraftKings’ acquisition of SBTech in 2020.

Kambi expects the partnership to “contribute material revenue” from H2 2024 onwards as its products are distributed across LiveScore Group’s business.

As part of the deal, Kambi will deliver its sports betting platform, managed platform, AI-powered trading products and Bet Builder to LiveScore’s betting brands LiveScore Bet and Virgin Bet.

Kambi CEO and co-founder Kristian Nylén commented: “With well-established sportsbook brands in several markets, an immensely popular media platform that acts as an effective acquisition channel, and an experienced leadership team, LiveScore Group has all the ingredients Kambi looks for in an operator.

“In partnering with Kambi and integrating our sportsbook, LiveScore Group will have the quality and trusted sportsbook it requires to fulfil its ambitious growth plans and we’re delighted to be supporting them on that journey.”

The LiveScore Group

Formed in 2019 following a spin-off from Gamesys Group, the LiveScore Group is the operator of sports media brand LiveScore, a real-time sports data provider and streaming service, with more than 50 million daily users across 200-plus territories. 

The group’s sportsbook brands are currently active in several markets across the globe, including a strong presence in the UK, and the deal currently spans the group’s subsidiaries in Gibraltar, Malta and Nigeria. 

 “We are thrilled to join forces with Kambi, the premier independent sportsbook provider, as we look to accelerate our growth in the global sports betting market,” said LiveScore Group CEO Sam Sadi. 

“By combining the strengths of Kambi’s technology with LiveScore Group’s world-class sports betting brands, media assets and in-house product teams, I believe we are ideally equipped to create truly memorable experiences for our users,” he added.  

Boosted by major investment

Last year, LiveScore Group’s ambitions received a significant boost with a £50m strategic investment from Swiss media and technology giant Ringier AG.

This cash infusion was seen as pivotal to LiveScore Group’s mission to accelerate its growth.

The group said it has plans to expand the LiveScore Bet brand further in partnership with Kambi.

Kambi’s shares saw a 3% boost in trading after the partnership announcement.