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Super Group has hired Lisa Kampf as its new vice president of investor relations to build strong relationships with the investment community.

The Betway operator listed on the New York Stock Exchange in January after finalising its $4.75bn SPAC merger with Sports Entertainment Acquisition Corporation.

Kampf joined Super Group last week and will be based in New York. She will be responsible for ensuring the company’s strategy and investment opportunity is communicated clearly.

Kampf, who arrives at Super Group after a five-year spell as MD of IR at Ambac Financial Group, will be the main port of call for both investors and analysts as the formerly private company switches to a focus on transparency.

Super Group CEO Neal Menashe: “Lisa is a seasoned IR professional with a deep understanding of investor relations, finance and capital markets which are vital to a successful investor relations programme.”

Kampf will report directly into Super Group CEO Neal Menashe, who said: “I am thrilled to welcome Lisa to Super Group to lead our dedicated in-house investor relations effort as we embark on our journey as a public company.

“Lisa is a seasoned IR professional with a deep understanding of investor relations, finance and capital markets which are vital to a successful investor relations programme,” he added.

Kampf has almost two decades of experience working in investor relations and corporate finance and boasts a CV including Finsbury, Goldman Sachs and Ernst & Young.

Super Group said her track record of managing IR programmes for newly listed companies amid challenging market environments made her the perfect candidate for the position.

She said: “I am excited to join Super Group at a pivotal time for the business. I look forward to working with management to help the investment community understand Super Group’s opportunity to enhance shareholder value as we build upon the Betway and Spin brands.”

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