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Aspire Global has signed a $1.75m cash deal to acquire a 25% stake in bingo supplier END 2 END, with the option to acquire all remaining shares in the business either three or five years from now.

END 2 END, which is based in Buenos Aires and Miami, was founded in 2019 and offers solutions for online, retail, and point-of-sales bingo, as well as a mix of bingo games.

Aspire said bingo is an important vertical for operators in regulated markets as it allows them to provide their customers with a broader playing experience and more comprehensive iGaming portfolio.

It is the third-largest vertical in the iGaming market, according to Aspire, behind sports betting and casino but ahead of poker.

The supplier intends to sell the END 2 END bingo solution through its wholly-owned subsidiary Pariplay and its aggregation platform. The solution will be distributed to Aspire’s existing and future partners, it said, while also opening up access to new markets and customers.

“This is yet another step in Aspire Global’s strategy to control the entire B2B value chain in the iGaming industry,” said Aspire CEO Tsachi Maimon. 

“It is also an important part of achieving our goal of becoming the world’s leading iGaming supplier.”

Alejandro Revich, CEO of END 2 END, added: “We are happy to add our technology and expertise to a giant in this industry. END 2 END will have the opportunity to reach new customers and markets, hand in hand with Aspire Global.

“No doubt it’s a perfect match for us, and I hope this deal will take our company to the next level.”

Around 10 operators are already live with END 2 END’s bingo solution, including Colombia’s largest operator Betplay and Alabama-based Highrollers.

Earlier this month, Aspire finalised the sale of its B2C assets to Esports Technologies, in a transaction expected to be worth €135m over the next four years.

Following the deal, Aspire said it would concentrate its investments on the continued development of its technology offering.

Financial results published in November showed Aspire revenue had grown across all sectors, bringing in a total of €58.5m for Q3.

In October, the business also completed the acquisition of B2B sportsbook and technology provider BtoBet.

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