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Gaming Innovation Group (GiG), one of the most established and respected names in the B2B online gaming industry, has today officially unveiled an impressive line-up of product enhancements ahead of ICE 2024, as it looks to cement its position as a pioneer in cutting edge iGaming platform and sportsbook solutions.

As a marker of its next generation capabilities, the multi-award-winning tech provider has officially launched two powerful new solutions.

The first, innovative iGaming platform CoreX, has been launched alongside a brand new revolutionary sportsbook, SportX, as part of a vastly enhanced turnkey suite that looks to capitalise on increasing global opportunities, with regulated markets becoming more demanding for technology providers.

SportX has been designed to provide the most complete, integrated sports betting experience on the market, giving a feature-packed product that can be quickly localised to match operators’ strategy.

Built on the foundations of a revolutionary back-end and with the support of a 24/7 trading team, the ability to tailor margins in real-time helps to deliver one of the most advanced and feature-laden offerings currently available, and has been marketed as a sportsbook designed to excel in complex regulatory environments.

iGaming platform CoreX, which is already live in markets across Latam, Europe and North America, is a powerful, secure, and agile iGaming platform designed to adapt to ever-changing legislative and user demands, across the world.

Highly scalable and built for rapid integration with the potential for an unlimited inventory of preferred third parties, its powerful localisation features has already had the opportunity to showcase its power, It is an advanced solution that offers unmatched opportunity for revenue exponential revenue growth in established and newly regulated markets

Also included in the revamped X-Suite are GiG flagship products, DataX and LogicX, designed to empower its partners in achieving sustainable growth, optimising acquisition efforts, and leveraging retention opportunities.

Now, with an even greater emphasis on cutting-edge artificial intelligence and automation, the X-Suite looks to take operational efficiency further than ever before.

By seamlessly working together, they address operator requirements and enable the creation of actionable business rules effortlessly, all without the need for coding knowledge.

What sets GiG apart is the incorporation of advanced machine learning models into its toolkit, enhancing decision-making processes and rule building, driving exponential growth in revenue for operators.

All of GiG’s new X-Suite product range will be showcased on its stand at the upcoming ICE London 2024 exhibition, where the supplier can be found at N9-140.

It marks another milestone moment for the company at the start of 2024 after already announcing a number of key senior hires, as well the delivery on a number of leading brands, including the launch of the Betway brand in Portugal, and a sixth and seventh launch with partner BPlay in Latin America.

Andrew Cochrane, chief business officer at GiG said: “Our X-Suite launch marks the official start of an incredibly exciting new chapter for GiG, and one that we’re confident will drive not just us, but our entire partner network to new heights.

“We’re immensely proud of the work put in by the entire team to develop platforms and products that are best-in-class, and that will greatly elevate our customers’ position in complex regulated territories.

“With a product centric approach to the stand at ICE London, it’s the perfect time to launch this new suite of products, and we look forward to showcasing it at the event.”

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