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Gaming Innovation Group (GiG) chief commercial officer for platform and sportsbook Marcel Elfersy has announced he will be moving to a M&A advisory role.

Elfersy’s new role, with a full title of advisor to the CEO and board on corporate development and M&A, is a potential sign the business will prioritise acquisitions post-spin off.

In a post on LinkedIn, Elfersy said he was “thrilled” to announce his new role.

“Huge thanks to my talented commercial team for the fantastic journey over the last year. Wishing them and our new chief business officer, Andrew Cochrane, continued success in growing the leading platform and sportsbook business — here’s to strategic growth and new adventures ahead!”

The industry veteran spent 12 years working for 888 Holdings, rising to become VP business development by the time he left in 2021.

This was followed by a spell as chief executive of Entain African joint venture Impala Digital, a role he exited in March 2022. In November the same year, Elfersy took the job as GiG CCO.

GiG has historically embarked on M&A deals across both its affiliate and gaming divisions. The most significant deal relating to its platform and sportsbook division was the acquisition of Sportnco, which closed in April 2022.

More recent deals, include the 35m acquisition of iGaming affiliate KaFe Rocks announced last week and Askgamblers.com, which finalised in January.

GiG to spin-off platform and sportsbook business

Announced in February 2023, GiG is currently in the process of spinning off its platform and sportsbook division from its wider affiliate business.

The company said the purpose of the split is to “sharpen the focus” of each business segment, as well as enabling the divisions to have “strategic and financial flexibility of their distinctive business models”.

Former SBTech chief executive Richard Carter was brought in in mid-September to lead the division, prior to becoming a standalone business.

The news is just the latest in a series of changes in GiG senior leadership. It follows the appointment of former DraftKings SVP commercial Andrew Cochrane as chief business officer at the beginning of the month. 

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