igamingnext photo
Genius Sports is in the final stages of negotiating an extension to its exclusive Premier League data rights deal with Football DataCo (FDC).

Since 2019, Genius has held the official rights to collect and distribute low latency data from FDC represented leagues including the Premier League, English Football League and Scottish Professional Football League.

Through this deal, Genius supplies the data to the global sport betting industry.

The deal – which is set to expire this year – is close to being extended by an additional five-year term from 2025 to 2029.

Genius said that it and FDC have now entered into an “exclusive period of negotiation” to renew its data rights contract.

The sports data and technology business said the deal is still subject to approval from the leagues and their respective clubs.

The Premier League is often considered to be one of the most popular sports leagues of any kind in the world. As a result, rights to the data is considered a valuable commodity.

Sportradar challenges Genius-FDC deal

The framework was challenged in 2020 by Genius competitor Sportradar, which alleged the deal represented a violation of UK and European Union competition law.

The court case hinged on Genius’ refusal to grant Sportradar any access to the data, even through a sub-licensing agreement.

Genius ultimately tabled a countersuit that alleged Sportradar had engaged in unofficial in-stadia scouting to access the data.

In October 2022, both parties agreed to an out of court settlement. The deal granted Sportradar access to a delayed secondary feed via a Genius sub-licence.

In return, Sportradar agreed to refrain from unofficial scouting activities.

In its Q4 report published last week, Genius revenue beat expectations, rising 20.7% to $127.2m.

“We are excited to report our eighth consecutive quarter of financial results above expectations, while demonstrating the increasing profitability of our business model and our ability to consistently execute on our strategic objectives,” said CEO Mark Locke.

Similar posts