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The iGaming industry is crying out for disruption and innovation. Start-up Stories is your guide to the potential game-changers of online gambling.

We ask the key questions to provide investors and industry professionals with crucial insight into the new ventures seeking to redefine the digital entertainment space.

Humbl.ai is the next business to go under the microscope.


Humbl.ai is developing a modular suite of automation and AI software in the digital marketing space. 

The company’s goal is to empower clients to make informed decisions, optimise return on marketing investment, and streamline time-consuming manual tasks. 

The company sees its main USP in developing tailor-made tools, highlighting the limitations of general-purpose tools like Ahrefs or Semrush commonly used in the iGaming industry. 

According to humbl.ai, its tools offer unique information and insights not obtainable from these conventional tools. 

The company claims its second modular product, scheduled for launch in January, will outperform similar offerings from competitors and provide a significant improvement at a more affordable price.


Founder Alen Kojadinovic has more than 10 years’ experience in various roles within the iGaming industry. 

Kojadinovic’s background ranges from professional poker playing to analytics, finance, and sales roles for both affiliate companies and operators. 

Humbl.ai’s development team collectively boasts over 40 years of experience in software development.


Established in 2022, humbl.ai is a LeoVentures portfolio company that recently concluded another successful funding round. 

The company is on the verge of achieving operational cash flow breakeven. 

To date, the company has managed to attract more than 65 B2B clients mainly in the iGaming and e-commerce niche. 

Cients include major operators such as Stake, Grosvenor, LeoVegas and Betsson, as well as prominent affiliates like Better Collective, Raketech, and Mount Media.


While the company is Estonian, humbl.ai operates with a fully remote setup.


Humbl.ai’s products are founded on the principle that clients should derive maximum value from every euro spent on marketing activities while minimising time spent on manual tasks. 

“In our opinion, our core vertical, the iGaming space, is lacking affordable, tailor-made software that exactly match a client’s requirements.”

“For example, it should not be acceptable that users need to wait five minutes to receive an email report or click four buttons to navigate to a specific dashboard,” founder Kojadinovic told NEXT.io

“However, that seems to be the status quo with some of our competitors, something we simply refuse to follow.”

“Thus, everything we build is as user-friendly and fast as possible with current technology,” he added.

Looking ahead, humbl.ai envisions a future where the majority of iGaming operators and affiliates utilise their modular offerings at an affordable price point, with plans to expand into other digital marketing industries in the coming years.

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