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After the conclusion of the first week of the 2023 NFL season, Kambi has revealed data around betting activity on the event, presented in partnership with iGaming NEXT.

The 2023 season began on 7 September and will end on 7 January 2024. Week one of this year’s tournament saw 16 games take place across the US.

Kambi said it had significantly improved its selection of live player props and live same game parlay (SGP) capabilities ahead of the new season, helping boost the amount of SGPs as a proportion of live bets to 9%, and the proportion of player props to 14%, in the tournament’s first week.

Most popular games by turnover

Kambi has ranked the first week’s most popular games, teams and players by the amount of betting turnover generated on each.

The most popular game by betting turnover was between 2022 Super Bowl champions the Kansas City Chiefs and the Detroit Lions on 8 September, which saw the Lions edge a surprise victory by 21-20.

Second most popular was the New York Jets vs. Buffalo Bills on 12 September, which saw the two New York State-based teams battle it out in a match that eventually saw the Jets emerge victorious at 22-16.

Third was the New York Giants vs. Dallas Cowboys match on 11 September, in which the Cowboys destroyed the Giants 40-0 in what has since been described as a “horrible loss” for the team, “among the worst season openers in NFL history”.

Last year’s Super Bowl finalists the Philadelphia Eagles took on the New England Patriots on 10 September, in the fourth most popular game by betting turnover, which the Eagles won 25-20.

Fifth was the Chicago Bears vs. Green Bay Packers, also on 10 September, in which the Packers emerged victorious at 38-20.

Most popular players and teams

The most popular player by betting turnover was Kansas City Chiefs quarterback Patrick Mahomes, who has played for the team since 2017. 

Mahomes has twice been named the NFL MVP and was also the Super Bowl MVP in last year’s final.

The second most popular player by turnover was Kansas City Chiefs running back Isiah Pacheco, followed by 21-year old Detroit Lions running back Jahmyr Gibbs in third.

The fourth and fifth most popular players by turnover were Lions quarterback Jared Goff and Dallas Cowboys running back Tony Pollard, respectively.

The five most popular teams by betting turnover were the New York Jets, Buffalo Bills, Kansas City Chiefs, Philadelphia Eagles and Dallas Cowboys, in that order.

Most popular bet types 

In terms of pre-game bets, the most popular bet type after moneyline, spread and total points were touchdown scorer bets, which attracted some 16% of pre-match turnover.

In second and third places, bets on the total receiving yards by the player and total rushing yards by the player attracted 12% and 11% of pre-match turnover, respectively.

Spread bets on the first half were the fourth most popular bet type, attracting 9% of pre-match turnover, with bets on total passing yards by the player attracting 6% of turnover in fifth place.

As for live betting, the most popular bet type after moneyline, spread and total points bets were on the team to gain a first touchdown, which attracted 13% of all in-play turnover.

Bets on quarter spread and first half spread each attracted 8% of live turnover in second and third place.

In fourth and fifth, bets on the result of team drives and quarter total points each attracted 7% of live turnover.

Regarding individual player props, the most popular bets in that category were on touchdown scorer, which attracted 24% of all player props revenue.

Bets on the total receiving yards by the player and total rushing yards by the player attracted 19% and 17% of player props revenue, respectively.

In at fourth and fifth were bets on total passing yards by the player and total receptions by the player, which attracted 10% and 6% of player props revenue, respectively.

Bet builders

The most popular bet builder selections, both pre-match and live, featured combinations of spreads, total points, touchdown scorers, moneylines, and total rushing or receiving yards by the player.

Other popular bet builder elements included total passing yards by the player, total touchdown passes thrown by the player, total receptions by the player, and bets on points and spreads in the second half of games.

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