igamingnext photo
Flutter Entertainment-owned FanDuel has acquired iGaming industry start-up BeyondPlay for an undisclosed sum.

Following the acquisition, BeyondPlay will integrate into FanDuel Casino.

Founded in 2021 by CEO Karolina Pelc, BeyondPlay offers two main products: a jackpot management system that enables flexible and tailored jackpot campaigns, and a multiplayer software allowing multiple users to engage in shared casino game sessions, pooling their stakes for a collective entertainment experience.

BeyondPlay’s client roster includes well-known brands like LeoVegas, Casumo, and ComeOn, and the company holds gambling licences in Ontario, the UK and Malta.

“As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world’s leading online sports betting and iGaming company is an incredibly gratifying experience,” said BeyondPlay CEO Pelc.

“This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale. 

“This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter,” she added. 

Expanding US iGaming market share

FanDuel highlighted that the acquisition will further enhance its iGaming offer. 

FanDuel Casino has become the number-two iGaming brand in the US, growing its share of the market to 26% in Q4 2023, which was up 5% year-on-year.

Commenting on the acquisition, FanDuel Casino managing director Asaf Noifeld said: “Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that. 

“This acquisition further strengthens FanDuel Casino’s leading customer experience, by adding BeyondPlay’s best-in-class jackpots and multiplayer technology. 

“We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market.”

Initially part of LeoVentures, the LeoVegas Group divested its initial 25% shareholding in BeyondPlay in February 2023.

BeyondPlay generated a 73% return for LeoVentures in less than two years.

In April 2023, BeyondPlay secured an additional €5m in funding from various industry investors to enhance its online casino experience. 

Led by US-based venture capital fund Bettor Capital, this round of funding also attracted support from Tigrim Capital, Winforton Investments, as well as from influential individuals in the iGaming sector such as Feda Mecan, Mark Blandford, and Alexandre Tomic.

Similar posts