Fanatics hopes to acquire US sports bettors with free jersey promotion
Dubbed The Fanatics Jersey Drop, the promo applies to customers who sign up to the firm’s online sportsbook and mobile app between 1 September and 18 September.
Users will be able to place a single cash wager of $50 or more on any market to receive a reward credit to purchase team merchandise worth up to $150 on the flagship Fanatics site.
“Fanatics Betting and Gaming is bringing a more rewarding online sports betting experience to customers to celebrate the return of football season,” said Jason White, CMO of Fanatics Betting and Gaming.
“We want to outfit our customers in the latest team gear for betting with us on the Fanatics or PointsBet Sportsbooks. It’s sign up, suit up and get the Fanatics experience,” he added.
Last week marked a major turning point for Fanatics in the US sports betting space.The company closed its acquisition of PointsBet’s US operating businesses across eight states.
The completed states – Colorado, Iowa, Kansas, Maryland, New Jersey, Pennsylvania, Virginia, and West Virginia – represent the first eight where Fanatics has received all the necessary regulatory approvals to complete the acquisitions.
In the states where the acquisitions have closed, PointsBet operations will be rebranded to “PointsBet, a Fanatics Experience”.
“We have a 10-year plan that focuses on the customer and not market share,” said Fanatics Betting and Gaming CEO Matt King.
“We are going to acquire customers efficiently, allowing us to return savings to customers by investing in the customer experience at Fanatics Sportsbook,” he added.
Last year, Fanatics faced a backlash on social media for offering bonus bets to customers who purchased sports merchandise via the online store.
The furore eventually led to Ohio state regulators stepping in to shut down the promotion.