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DraftKings has tapped Lori Kalani (pictured) to serve as its first chief responsible gaming officer.

Kalani’s appointment comes as US operators place more emphasis on RG in the face of growing public backlash to the sports betting boom.

DraftKings highlighted Kalani’s experience in developing relationships with regulators, attorney generals and other key regulatory stakeholders as evidence of her suitability for the role.

CEO Jason Robins said: “Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly.

“In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards.”

Kalani is a former partner at the Cozen O’Connor law firm, co-chairing the State Attorneys General practice in this role.

DraftKings said her diverse industry experience and understanding of regulatory environments would help in her new CRGO role.

Kalani said: “I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together.

“Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives.

“I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers.”

The appointment comes as DraftKings faces several class actions for historic marketing practices following its post-2018 launch into the online sports betting market.

DraftKings’ use of the term “Risk-Free” bets is currently being examined in a suit filed this month in the Southern District of New York.

This comes following a separate suit filed in December 2023 by the Public Health Advocacy Institute, relating to “unfair and deceptive” bonus bets.

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