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Dee Maher, chief executive officer at La Royale Gaming Investments, explains how her company is going beyond the realms of adding new products and instead is focusing on delivering a more holistic partnership experience at Quanta.

In 2024, competition across the iGaming industry is fiercer than ever. Every month, there are new operators and suppliers entering the market, each attempting to carve their own niche and get in on the action.

And with new markets opening up, it’s safe to say that there are plenty of opportunities for gaming companies to expand their own footprint and tap into new player bases.

However, the increasing levels of competition has meant that iGaming companies are having to find new ways to differentiate themselves from the crowd.

Operators may choose to use marketing as a means of achieving this, whether that be through offline advertising campaigns, TV and radio advertisements or even email campaigns that offer bonuses and promotions. Meanwhile suppliers may opt to go down the technology route, adding streaming capabilities, automation, or artificial intelligence to their roster.

All these new differentiation strategies have changed the iGaming landscape and helped elevate the experience for players.

But at Quanta, we have taken a different route entirely. Differentiation, for us, boils down to much more than just adding new lines of code and flashy features. It comes in the form of customer service and the expertise that our team embodies.

We’re not just offering software for our partners, but instead, delivering a comprehensive service – from onboarding to troubleshooting, our team is there every step of the way to ensure seamless integration and operation.

But why does customer service matter in a realm dominated by technological innovation?

We have all been in a situation where you have tried to contact a company to resolve an issue, and you have been put through to an automated machine or passed around from pillar to post trying to find an answer. It can not only drive you crazy, but also more likely for you to take your business elsewhere.

At its core, the iGaming sector is a very people-centric industry. We see it at conferences and networking events throughout the year; as an industry, I think we are exceptionally good at building those relationships with one another.

At Quanta, we understand that behind every transaction and integration lies a partnership — an ongoing relationship that extends far beyond that initial commercial agreement. We wanted to make sure that we maintain that human touch to our relationships, offering not just technical support but also personalised assistance that is tailored to the individual requirements of each of our clients.

In an industry where technical innovation reigns supreme, we have found that there are many companies who have put customer service on the back burner, instead focusing on what new products they can add to their portfolio.

Quanta has carved out its own niche in the iGaming market by going beyond the realms of product innovation.

We know that the human touch remains invaluable to our partners, because at the end of the day, there are only so many new products you can add to your portfolio before it becomes overwhelming.

Ultimately, in an industry as complex and regulated as betting and gaming, having a knowledgeable and responsive support team can be a game-changer. It is the quality of service and the strength of our team that will truly help set us apart from the crowd.


Dee Maher is the chief executive officer of La Royale Gaming Investments, a holding company that brings together a unique ecosystem of innovative offline and online gaming companies through strategic mergers and acquisitions.

Maher is a true industry leader having held senior legal and compliance roles over a distinguished 15+ year career at some of the biggest companies in the space including Genesis Global, Betclic, Vera&John and Evolution Gaming.

As CEO of La Royale Gaming Investments, Maher is responsible for deploying the company’s ambitious growth and investment plans, as well as overseeing performance and identifying further areas of opportunity.

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